Limited-edition collection of rare and never-before-seen holiday moments from Apfel’s life to be auctioned off on Giving Tuesday to benefit Boys & Girls Club of America
Shutterfly, a pioneer and leading ecommerce retail and manufacturing platform for personalized products, announced a partnership with larger-than-life style icon and the ultimate symbol of self-expression, Iris Apfel, to create an exclusive NFT Holiday CryptoCard Collection for charity.
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“At Shutterfly, we deeply value creativity and self-expression, so we work hard to give people the tools to make things with meaning”
Underpinned by Shutterfly’s focus on unleashing the creator in everyone, the collection features rare and never-before-seen moments from Iris’ life. With three pieces in the collection, each individual NFT is designed to unveil one holiday moment from Iris’ life. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021 holiday collection and the NFTs feature vibrant colors and textures as well as iconic eyewear as a nod to Iris’ personality.
“At Shutterfly, we deeply value creativity and self-expression, so we work hard to give people the tools to make things with meaning,” said Jim Hilt, President of Shutterfly. “It’s extremely rewarding for us to partner with a creative icon like Iris for this NFT Holiday CryptoCard Collection because the proceeds from this auction support an incredible organization, Boy & Girls Clubs of America. We believe that creative NFTs can provide an innovative way to celebrate cherished memories, and this is just the beginning of how we can help people create things that reflect who they uniquely are.”
“I am thrilled to partner with Shutterfly to create a one-of-a-kind NFT collection that unveils moments in my life that I hold near and dear to my heart,” said fashion icon Iris Apfel. “Having the opportunity to share cherished moments from my life and have them be auctioned off for a great cause is so rewarding – especially during such a joyous and generous time of year.”
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Marking the first NFT for both Shutterfly and Apfel, the limited-edition collection will be auctioned off beginning .One hundred percent of the proceeds will benefit Boys & Girls Clubs of America, a youth development non-profit and committed youth empowerment leader, on their commitment to empowering kids and encouraging teens to reach their full potential. Shutterfly will also make a $25,000 donation to Boys & Girls Clubs.
“Thanks to partners like Shutterfly turning creative ideas into innovative concepts to donate proceeds to Boys & Girls Club of America, we have been able to continue our work of empowering the youth across the nation,” said Chad Royal-Pascoe, Acting Senior Vice President, Resource Development, Boys & Girls Clubs of America. “It is truly inspiring to team up with like-minded brands to support the values and missions that Boys & Girls Clubs of America live by, especially during the holiday season, and the funds raised from this partnership will go directly towards families and youth impacted by COVID-19.”
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