Peer-to-peer trading platform for collectibles and luxury assets launches following raise from prominent investors
4K.com, a breakthrough peer-to-peer marketplace for digital collectibles and luxury goods powered by non-fungible tokens (NFTs), announced its highly-anticipated marketplace launch for collectors and resellers across the world.
4K.com’s marketplace brings the benefits of decentralized finance (DeFi) to the physical world by turning physical goods into NFTs. Through the 4K online marketplace, anyone can buy and sell fully authenticated and collateralized digital representations of physical assets, such as a designer watch or a pair of rare sneakers. 4K.com is generating new value for collectors and spearheading new use cases for NFTs beyond digital art.
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Every week since July 20th, 4K has dropped the most in-demand Jordans, Yeezys, and RTX 3070s at MSRP in physically-backed NFT form to build awareness and excitement for today’s marketplace launch. On October 14th, 4K will have its largest drop yet: a brand-new, unworn 2021 Rolex Submariner Black. Over 5,000 people have signed up for 4K drops and over 10,000 people have registered for early access to the marketplace.
“We are thrilled that our product is now available to a global user base,” said 4K COO Max Einhorn. “It has been fascinating to track the rising demand for physical luxury assets as a hedge against inflation. By making it easier to collect, trade, and invest in rare physical goods, 4K is helping to enable an alternative asset class, one that is heavily driven by culture.”
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The 4K marketplace, launching its marketplace on Ethereum, has recruited multiple sellers to store, buy, and sell physically-backed digital goods. Through sophisticated technology, 4K offers new investment opportunities by authenticating, storing, and tokenizing a new asset class in decentralized finance.
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