EQONEX Limited, a digital assets financial services company, announced it has added five senior marketing and communications executives to its team.
Adam Dance, Kristen Kaus, Jan Van Decraen, Robert Watkins and Gillian De Brondeau join EQONEX Group as it looks to further expand its business in its key target markets.
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EQONEXÂ is the first crypto ecosystem to be listed on Nasdaq. It provides a full product range of digital financial services including exchange, custody, asset management, investment products, and borrowing & lending.
The EQONEX exchange is unique among crypto exchanges. It does not make markets on its own platform, a practice which effectively means that customers are being traded against by the very platform they are trading on. The exchange also offers its own native token, EQO, of which only 21 million will ever be issued, over a limited period. EQO provides daily staking rewards, regular airdrops and can be bought on the platform, or earned through trading. These exclusive EQO holder benefits, reduce trading costs, making EQONEX a highly accretive cryptocurrency venue.
Joining the marketing team are Adam Dance, as Head of Strategy and Product Marketing.  Mr. Dance will focus on customer segmentation and activation, working to identify business opportunities, partnerships and campaigns to drive customer acquisition with a specific focus on growing our customer base on the EQONEX exchange.
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Mr. Dance brings considerable expertise to EQONEX, having previously spent 13 years at IG Group and most recently was CEO of IG, Dubai, having served in a variety of roles including Strategic Business Development, Product Management and Business Analysis.
In addition, Kristen Kaus joins as Communications Director. She will be overseeing global communications activities to build and strengthen the EQONEX brand.
Ms. Kaus has 18 years of experience in helping institutions to effectively build and maintain meaningful relationships with their crucial stakeholders – customers, shareholders, government, and the media. Her experience includes leading corporate communications at the New York Stock Exchange, heading up the global equities communications at Bank of America Merrill Lynch and working in the communications teams of the Australian Securities Exchange, and Citi Australia.
Jan Van Decraen also joins as Head of Marketing Operations and Planning. Mr. Van Decraen is responsible for marketing planning, campaign execution, performance tracking, budget management, and operating processes.
Mr. Van Decraen joins EQONEX from OKEx, where he was the Head of Marketing for the Middle East and Africa. He also led OKEx’s Performance Marketing for Latin America and Asia Pacific.
Robert Watkins joins as Head of Customer Growth Marketing and Digital Media. Mr. Watkins will be responsible for client acquisition through digital media, including determining the optimal mix of external acquisition and owned platform growth opportunities.
Mr. Watkins joins from American Express, where he was Marketing Director based in the UK. Prior to this, he worked at Samsung in a number of marketing roles including Marketing Technology and Audience Lead and Data-Driven Marketing Lead.
Finally, Gillian De Brondeau joins as Head of Marketing Platforms and Content. Mr. De Brondeau will be responsible for the development, ongoing optimization, and continuous improvement of all EQONEX web platforms.
Prior to EQONEX, Mr. De Brondeau founded and led two companies focused on delivering digital and online marketing strategies, for a number of clients. Prior to that he spent almost eight years at Samsung, where he led its B2B and B2C online strategies.
Sheel Kohli, Chief Marketing Officer at EQONEX Group, said: “Adam, Kristen, Jan, Rob, and Gillian bring considerable depth of experience, knowledge and marketing expertise. In particular, their knowledge of financial and investment products, and will be critical to our ambitions as we seek to grow our business globally, and effectively showcase the EQONEX ecosystem to the world.”
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