The German crypto asset manager Iconic is pleased to announce the rebranding of its company, subsidiaries, and products to Deutsche Digital Assets (DDA). The rebrand best reflects the evolution of the Frankfurt-based crypto asset manager’s vision of a digital asset future and strategic mission of driving crypto adoption.
Iconic’s initial brand identity was established in 2017 as an early-stage blockchain & crypto venture capital group. Since inception, Iconic has successfully diversified and scaled its product offerings while broadening its global footprint.
The new brand identity reflects the evolution of DDA’s strategic vision and impact goals, which include a digital, tokenized, and globally-inclusive financial marketplace accessible to anyone, anytime and anywhere. The DDA brand identity will become visible over the coming weeks across the firm’s website, social platforms and products, representing a renewed commitment toward crypto adoption by welcoming investors into this new financial era. The rebrand effort is expected to be completed in full before the end of 2022 as the firm continues to provide investors with traditional, secure and regulated financial products as well as tailor-made crypto investment solutions.
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The unveiling of the new brand identity comes with product name changes as well. To help investors better navigate its product offerings, and with regulatory approval, DDA will update the titles of its Exchange Traded Products, Quantitative Solutions and Professional Investor Funds as follows:
DDA Exchange Traded Products
- DDA Physical Bitcoin ETP – ISIN: DE000A3GK2N1
- DDA Physical Ethereum ETP – ISIN: DE000A3GTML1DDA
- DDA Physical EOS ETP – ISIN: DE000A3GWSL2
- DDA Physical ApeCoin ETP – ISIN: DE000A3GYNY2
DDA Quantitative Solutions
- DDA Absolute Return Multi Strategy
- DDA Smart Beta Diversified Strategy
DDA Professional Investor Funds
- DDA BITA20 XA – Crypto Asset Index Fund
- DDA CMBI10 – Short-Term Momentum Index Fund
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Maximilian Lautenschläger, Managing Director and Co-founder of DDA, said, “Our new brand identity reflects our professionalism and growth over the last years. With DDA we stand by our European DNA and focus on the European market. The rebranding brings greater clarity to our full suite of investment solutions which enables investors to build stronger and more diversified investment portfolios through an allocation to digital assets. The product name change will not affect the operations, performance, tickers or cost of our products. We are excited to unveil new, innovative products and tailor-made investment solutions for primarily professional investors under the DDA brand in the new year!”
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