With Singapore as its regional headquarters, China’s top e-commerce partner plots a localised approach and custom solution offerings
Baozun the leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).
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In 2022, e-commerce sales in Southeast Asia will total US$89.67 billion, an increase of $15.31 billion over the last year. By next year, that figure will cross the US$ 100 billion mark, making Southeast Asia the region to watch1.
The demand for strong e-commerce technological capabilities and infrastructure is only increasing, and Baozun Asia’s entry in the region means that brands will have access to custom end-to-end omnichannel services, tailored to the fast-changing needs of brands in SEA. This encompasses the entire e-commerce value chain covering IT solutions, store operations, digital marketing, customer services and warehousing & logistics.
“With 15 years of experience in the most advanced e-commerce market, we’re confident that Baozun Asia’s advanced technologies and infrastructure will give brands in the region a competitive advantage. Having said that, we’re acutely aware that SEA is a highly diverse region, so we look forward to prioritising a localised approach and creating custom solutions that help brands grow sustainably through a long-term relationship,” said Thomas Yeoh, Board Member, Baozun Asia.
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Following its expansion into Hong Kong and Taiwan in 2013, Baozun identified Singapore and Malaysia as key markets in SEA to expand its footprint. The company is also in the midst of setting up its Philippines office and plans to expand to Indonesia, Vietnam and Thailand by the end of 2023.
To date, Baozun Asia has 132 employees across Hong Kong, Taiwan, Singapore and Malaysia. The company plans to continue nurturing a robust team of local experts with first-hand e-commerce experience to support business expansion and growth in the region.
In greater China, Baozun has served over 355 brands over 8 vertical industries and has generated RMB71.1 billion (US$11.1 billion) GMV in 2021. Today, Baozun covers more than 30 mainstream e-commerce platforms including Tmall, JD.com, WeChat Mini Programs, Pinduoduo and more in China and provides all-channel new retail digital commerce services.
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