Barrett Distribution Centers, a pioneering name in third-party logistics (3PL) since 1941, is thrilled to announce its newest partnership with the rapidly growing direct-to-consumer (DTC) apparel brand, Nuuds. Following a rigorous selection process, which saw several industry competitors vying for the opportunity, Nuuds has chosen Barrett as their 3PL provider to support their rapidly growing eCommerce fulfillment needs. Additionally, Barrett will oversee all future retail and omnichannel expansion, as well as the launch of their new children’s clothing line, Tones.
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Rob Fletcher, co-founder of Nuuds and Head of Operations, spearheaded the selection process on behalf of Nuuds. Particularly impressed with Barrett’s hands-on approach, agility and operational capabilities, Rob stated, “As a young, growing DTC eCommerce brand, Barrett can help us grow in any direction we want. Everything we’d heard about Barrett was evident during our site visits. Their operational team and leadership exhibited unparalleled agility and understanding of our unique needs as a brand. The fact that Barrett pursued us with such vigor made us feel genuinely valued.”
Nuuds and Tones will initially launch out of the Memphis region, where Barrett maintains a strong campus of premium eCommerce fulfillment centers powered by automated, robotics-driven pick solutions.
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Bryan Corbett, VP of Sales & Marketing at Barrett, shared his perspective: “Amazing brand, unbelievable growth story, amazing people to work with at Nuuds. In the logistics world, those three adjectives describe the perfect partner. Everyone at Barrett is honored and thrilled to be chosen as Nuuds’ trusted 3PL partner. Selecting a supply chain partner is one of the most critical decisions a young, growing brand makes, and we are ecstatic with their decision. Everyone at Barrett is excited to get to work!”
Launched in October of 2023, Nuuds is a direct-to-consumer (DTC), elevated basics apparel brand centered around authenticity and inclusivity. Daryl-Ann Denner, co-founder of Nuuds, boasts a following of 1.4M on Instragram and is very well known for her influence in the social media realm. Nuuds’ clothing, crafted for every body type, underscores the brand’s commitment to quality, comfort, and genuine representation. Just a year post-launch, Nuuds’ success and growth underscore the brand’s resonance with its audience.
Barrett’s choice by Nuuds serves as a testament to the logistics provider’s longstanding reputation in the industry. With a sprawling network across North America, Barrett is known for striking the perfect balance of scale and personalized service – big enough to deliver, yet small enough to care deeply about their partners’ success.
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