Envestnet Study, Fielded in Partnership with The Center for Generational Kinetics, Reveals that Advisors who Offer Compelling Digital Services Alongside Traditional In-Person Advice are Best-Positioned For Growth
Envestnet published findings from its first national study, “The Intelligent Financial Life: The Unexpected Intersection Between Technology, Clarity, and the Human Connection,” led in partnership with The Center for Generational Kinetics, which uncovered surprising trends, attitudes and behaviors that Americans across generations have around integrating financial advisors with new technology to help reach their financial goals.
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For more insights from the research and to download a copy of “The Intelligent Financial Life National Study: The Unexpected Intersection Between Technology, Clarity, and the Human Connection,”
The study provides research-based insights on what is needed to help people achieve The Intelligent Financial Life™ — Envestnet’s answer to investors’ stress and confusion about money, and a way to connect every facet of their finances through an ecosystem of data-driven advice, solutions, intelligence, and technology.
“At Envestnet, we are focused on supporting financial advisors with the tools and knowledge needed to guide clients on the path to living an Intelligent Financial Life,” said Mary Ellen Dugan, Chief Marketing Officer of Envestnet. “The findings in this study suggest that by connecting people’s daily financial lives to their long-term goals, advisors can give their clients what they are looking for—a unified and connected experience for all things money, investing, and personal finance.”
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This report examined the key questions facing the industry through a different lens. Rather than comparing attitudes about technology-only solutions versus working with a human advisor, the study sought to understand how investors view each path, where they constructively intersect, and what that means for the industry.
“Americans across generations have a complicated financial relationship and they receive their information from many sources – including family, financial professionals and technology,” said Jason Dorsey, Generations and Behavioral Researcher and Speaker, The Center for Generational Kinetics, LLC. “All these sources matter and consumers don’t want to be delivered an ‘either/or’ experience. They are stitching together their own experience across human and digital resources.”
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