Updates Across Tax-Aware Trading, Advisor Control, Automation & Ecosystem Integrations Position Envestnet as the Industry’s Most Connected, Customizable Wealth Management Platform
EnvestnetĀ unveiled the next phase of its platform innovation strategy, sharing a comprehensive roadmap for 2025 and 2026 designed to help wealth management firms scale the delivery of financial advice, improve efficiency, and create highly personalized experiences for clients. The enhancements span Envestnet’s enterprise platform andĀ Envestnet | TamaracĀ solutions, reflecting investments in tax intelligence, trading flexibility, client engagement, and advisor productivity.
“No one has ever built what Envestnet hasāwe supportĀ $6.5 trillionĀ in assets spread across more than 20 million accounts. We have the infrastructure to continue to lean in and develop the products and solutions advisors need to be quicker and more agile as their business models change,” saidĀ Chris Todd, CEO of Envestnet. “After what has been a pivotal year of transformation for us, we are as committed as we have always been to our mission to supporting advisors and their clients through technology, solutions, and insights.”
The strategic roadmap was shared during the company’s signature Elevate industry event that brought more than 2,000 financial advisors, RIAs, enterprise leaders, and fintech innovators together at the Venetian Resort inĀ Las VegasĀ fromĀ April 9-10, 2025. Envestnet Elevate 2025 consisted of two days of immersive insights, guidance, discussions, technology demonstrations, keynote speeches, and breakout sessions focused on the future of wealth management. Envestnet’s integrated wealth management platform took center-stage as the engine for empowering wealth management firms to boost growth, productivity, and deliver better financial outcomes for their clients.
“At a time when advisors are being asked to do more with lessāserve more clients, deliver deeper value, and navigate greater complexityāour platform is stepping up to meet that challenge,” saidĀ Molly Weiss, Group President of Wealth Management PlatformĀ for Envestnet. “We’re building the tools to make personalized, tax-smart, and insight-driven advice not just possible, but scalable.”
Read More:Ā Global Fintech Interview with Beth McCoy, President of RewardOps
Highlights of Envestnet’s 2025ā2026+ Platform Vision Include:
- Tax-Aware Trading andĀ Rebalancing.Ā Envestnet is delivering more precise and proactive tax management tools to drive after-tax returns and optimize client outcomes. New features include “Pick Your Own Lots” harvesting, which enables advisors to surgically select specific tax lots for harvesting. The platform also supports combined harvesting and withdrawal functionality, allowing advisors to execute tax-loss harvesting and distribute proceeds in a single action. Harvest Replacement Overrides give advisors control over which securities replace harvested assetsāmaintaining market exposure while adhering to investment preferences. Future roadmap capabilities include harvest rebalancing to align gains and losses during reallocation, opportunistic harvesting that triggers trades when tax thresholds are met, and the ability to suppress wash sale triggers below a configurable dollar amount.
- Advisor-Traded Sleeves andĀ UMA Flexibility.Ā An evolution in unified managed account (UMA) technology, advisor-traded sleeves now allow for the direct management of custom asset typesāincluding individual bonds, limited partnerships, and structured notesāwithin a single account structure. This dramatically reduces the need to open multiple accounts and supports broader customization without sacrificing operational efficiency. These enhancements empower firms to align portfolios more closely with client preferences and streamline implementation across advisory and home-office strategies.
- Tamarac CRM, Workflow, and Automation Enhancements. Tamarac is doubling down on integrated workflows and automation to support practice efficiency and regulatory oversight. Advisors can now leverage enriched CRM features including Microsoft integrations (e.g., OneNote, Forms, PowerBI, Bookings) and third-party tools such as Dropbox, Calendly, and Constant Contact. Workflow templates address everything from onboarding and compliance to death-of-client processing and birthday reminders. Alerts and task tracking are embedded directly in the CRM interface for in-platform visibility, with automation tools that surface custom client preferences and key lifecycle milestones.
- Next-Generation Reporting & Insights.Ā The new Report Studio is a major leap forward in client reporting, combining dynamic visualizations (line, scatter, pie charts) with attribution analytics,Ā Envestnet | MoneyGuideĀ financial plan data, and fields for private placements. Custom metrics and flexible permissions allow firms to tailor reporting modules and save configurations for ongoing use. These innovations work in tandem with the Insights Engine, which applies predictive analytics to flag engagement gaps (e.g., no recent meetings or contributions), tax or product concerns (e.g., high fees, concentrated stock positions), and financial plan inconsistencies such as underfunded insurance or missing updates.
- Client Portal Enhancements. Significant upgrades to the client experience are central to the roadmap. The client portal now supports net worth views, plan summaries, realized gain/loss displays, and document upload tracking. Improved benchmarking displays and deeper custodian integrations (including SSO, vault access, and account data) create a seamless digital experience for clients, bridging the gap between performance, planning, and documentation. These features are designed to empower investors while reducing service overhead for advisors.
- Trading &Ā Rebalancing Workflows. Trading enhancements include a new UI and streamlined trade review process, expanded support for money market fund management, and a rebalance summary tool that enables cash management, spreadsheet views, and account-level notes. Legacy position workflows are being simplified, and managed account integrations have been improved for consistency and ease of execution across advisor teams.
- Accounting, Data, and Infrastructure Upgrades. To support real-time, scalable operations, Envestnet has modernized its accounting and data architecture. Selective sync and MSS updates ensure timely data refreshes, while new reconciliation tools improve accuracy and transparency. Envestnet’s infrastructure, now underpinned by AWS, enables horizontal scalability and greater system resilience. A new Market Index page allows advisors to curate benchmark selections across accounts and models, further enhancing customization.
- OpenĀ ENV and Ecosystem Flexibility. Envestnet’s open architecture continues to expand via Open ENV, which now includes over 750 RESTful API endpoints, contextual SSO, and integrations with key financial tools including eMoney, Canoe, Arch, ShareFile, Fynancial, and Milemarker. Custodian integrations with Fidelity, Schwab, andĀ PershingĀ are also deepenedāproviding seamless trading, authentication, and data flow across systems. This commitment to ecosystem flexibility gives firms the freedom to build the tech stack that fits their unique model.
Strategic Vision for 2025 and Beyond:
Together, these enhancements represent a clear message to the market: Envestnet is delivering modular power with ecosystem flexibility. The roadmap supports RIAs and enterprises seeking to:
- Scale operations without sacrificing control
- Deliver tax-intelligent, personalized advice
- Engage proactively using actionable insights
- Integrate systems to reduce friction and streamline advisor workflows
“Whether you’re an enterprise firm managing thousands of advisors or an independent RIA seeking smarter ways to scale, Envestnet is the connective tissue behind your success,” addedĀ Weiss.
Read More:Ā Finance Leaders Reveal The Hidden Costs of Legacy Expense Management Systems
[To share your insights with us, please write toĀ psen@itechseries.comĀ ]