A team of former Google and Meta engineers has launched Nauma, a new platform designed to help people working in tech navigate complex financial decisions with confidence. Nauma’s mission is to democratize fiduciary-quality financial guidance, providing highly personalized planning tools without the high costs of traditional financial advisors.
Today, most high-net-worth families rely on advisors who charge based on Assets Under Management (AUM)—typically 1% of a client’s assets each year. For a family with $5 million, that means paying $50,000 annually, even as the level of service often remains static. Worse, these fees tend to rise 6–8% per year as portfolios grow, creating a system where costs scale without a proportional increase in value.
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“The AUM model is outdated and misaligned with clients’ best interests,” said Alex Sukhanov, co-founder of Nauma. “Advisors operating under this model are incentivized to keep assets under their control, which can lead to biased advice when clients actually want to use their money—to buy real estate, start a business, or donate to charity.
Nauma is designed to give tech professionals clarity and control over their financial lives. The platform addresses the complex challenges faced by this group, including optimizing taxes, managing equity compensation, planning for early retirement, and protecting generational wealth.
“Tech professionals are building substantial wealth earlier in their lives, but most tools and advisors aren’t designed for their unique needs,” said Simone, Nauma’s co-founder. “We’re building the modern, intelligent financial planning infrastructure we wish we had—one that puts people, not assets, first.”
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