New iPipeline platform introduces a modern, API-enabled foundation for faster product launches, greater choice and flexibility, and smarter, more consultative selling experiences
iPipeline®, a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industry, announces the launch of its AI-first digital platform for life, annuities, and wealth, designed to help carriers and their distribution partners bring products to market faster and deliver smarter, more personalized experiences. iGO Evolve®, iPipeline’s AI-optimized life insurance e-application solution, is the first module launching on the new platform, with future additions to follow.
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The new iPipeline platform is built with intelligence embedded at its core, combining an open, integration ready architecture with configurable workflows and low-code tools that reduce reliance on custom development. The result is greater choice and flexibility in how digital experiences are built, maintained, and scaled across life insurance, annuities, and wealth.
iPipeline’s AI foundation, CHARLi, which powers and connects the entire iPipeline ecosystem, underpins the platform’s ability to deliver faster, smarter, and more personalized experiences. As the first module on the platform, iGO Evolve leverages CHARLi to accelerate e-app onboarding and modernization by reducing setup, testing, and ongoing maintenance time through the introduction of innovative AI technologies and low-code, self-service functionality. The platform is now home to iPipeline’s SmartSell, transforming the selling experience by letting agents interact with a carrier’s underwriting system in real time. In one seamless workflow, agents can assess health class, present coverage options, receive automated underwriting decisions, collect payment, and bind the policy — all in 30 minutes or less.
“We are pleased to introduce a new platform for the financial services industry, launching with iGO Evolve as its first major module with future rollout plans already in the works.” said Pat O’Donnell, Chief Executive Officer at iPipeline. “This platform is designed to help carriers and distribution partners move faster, reduce operational overhead, and deliver better customer experiences, while maintaining greater choice and flexibility over how their digital journeys evolve.”
The next generation platform’s enhanced connectivity allows iPipeline customers to integrate seamlessly with other systems and providers, supporting unified, end-to-end journeys across quoting, application, and policy delivery. Built with security, scalability and quality at its core, the platform enables customers to confidently integrate with existing workflows while maintaining consistent performance, reliability and compliance as their business grows.
“Customers asked for a platform that is intuitive, streamlines the selling process and integrates easily, letting them move faster without relying on custom development,” said Katie Kahl, Chief Product Officer at iPipeline. “The AI-first digital platform is built to do just that through its API-enabled foundation, new user interface, configurable workflows, and transformed e-App experience. With iGO Evolve serving as the first platform module, customers will enjoy a modern, more consultative selling experience throughout the e-app journey.”
The long-term platform roadmap also includes an AI assistant designed to compare products and illustrations, autofill applications with available customer data, and validate required forms and signatures prior to submission as well as additional modules providing a single platform for life, annuities and wealth.
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