Financial coaches are serving in multiple branches across KeyBank’s footprint to provide one-on-one and group financial assistance and access to programming at no cost
KeyBank and Operation HOPE, Inc., a national non-profit dedicated to financial empowerment for underserved communities, recently announced plans to provide access to its HOPE Inside program across three branches in KeyBank’s footprint. HOPE Inside delivers comprehensive financial education programming and coaching, including homebuyer education, with the goal of helping to empowering community members with knowledge and tools to create a more secure financial future.
KeyBank has a dedicated financial coach placed in branches in Buffalo (the East Delavan branch), Denver (the West Evans branch) and Seattle (the Kent Downtown branch). The coaches provide education and programming to adults, youth, disaster survivors and employees at no cost.
“Since our inception, we’ve been focused on supporting the communities we serve – not just to survive but also to thrive. This is just another step toward helping our deserving community members progress on their unique financial journeys,” said Victor Alexander, Head of Key’s Consumer Bank. “We’re excited for our partnership with Operation HOPE and look forward to the important education and guidance this will provide within our communities, empowering our neighbors to move forward on their financial path.”
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The collaboration between Operation HOPE and KeyBank is structured around two primary pillars:
- Homebuyer Education: Coaches certified by the Department of Housing and Urban Development (HUD) will conduct group-based homebuyer education classes and personalized coaching sessions. The objective is to equip participants with the insights, skills, and resources needed to overcome common challenges that first-time homebuyers often encounter during the home loan process.
- Financial Education: On-site coaches will offer guidance on credit management and effective money management techniques. Through step-by-step guidance, individuals will gain the skills necessary to enhance their financial management capabilities and receive ongoing support throughout their financial journeys.
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John Hope Bryant, Founder Chairman and CEO of Operation HOPE, expressed enthusiasm for the ongoing partnership, saying, “As KeyBank continues to uphold its values and purpose-driven approach, Operation HOPE is fully committed to accelerating their positive mission. Together, we will provide access to financial literacy tools that unlock possibilities, enabling increased homeownership, entrepreneurship, and the ability to foster stronger communities.”
The collaboration between KeyBank and Operation HOPE aligns with KeyBank’s broader efforts to enhance access to homeownership in an equitable manner. This program complements initiatives such as the Neighbors First Credit SM, the Key Opportunities Home Equity Loan and the KeyBank Home Buyer Credit SM, both designed to facilitate homeownership for qualified properties in eligible communities.
Additionally, the program follows Key’s introduction of the Neighbors First CreditSM1 , Key Opportunities Home Equity Loan2 and the increase of KeyBank Home Buyer Credit SM 3 , three Special Purpose Credit Programs4 offered for qualifying properties in eligible communities to help borrowers on their path to owning a home, as well as a commitment to invest more than $25 million in grants, fee waivers, and marketing over five years to increase mortgage lending in majority-minority neighborhoods and more than $1 million to homebuyer education and other community support.
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