Company doubles down on trust, security, and AI-driven decisioning to support responsible growth
Kueski, one of the largest buy now, pay later (BNPL) and online consumer lenders in Latin America, announced the appointment of Pablo Baragiola as Vice President of Fraud. The appointment reflects Kueski’s continued focus on strengthening core platform capabilities as it scales one of the most widely used digital financial ecosystems in Mexico.
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Kueski operates the #1 finance app on Android in Mexico, with nearly one million app downloads each month, and has issued around 40 million loans to date. Operating at this level of scale, AI-driven decisioning is a core platform capability, enabling efficient capital deployment, strong platform performance, and a seamless customer experience.
Baragiola brings more than a decade of experience across consumer finance, payments, and fraud risk at leading global fintech and financial institutions, including Robinhood, Nubank, and Capital One. His background spans high-growth, digital-first platforms where data, automation, and real-time decisioning are essential to operating at scale.
“At Kueski’s scale, trust, security, and decision quality are fundamental to how we grow. Pablo’s experience building AI-driven fraud capabilities will further reinforce platform integrity and support long-term, disciplined growth,” said Krishna Venkatraman, Chief Data Officer at Kueski.
As Vice President of Fraud, Baragiola will lead the continued evolution of Kueski’s fraud and decisioning architecture, automation, machine learning, and real-time intelligence ,reinforcing these capabilities as the platform expands.
“I’m excited to join at this pivotal moment,” said Pablo Baragiola, Vice President of Fraud at Kueski. “The company has built strong data and AI foundations, and I look forward to advancing the capabilities that enable continued scale.”
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