Liquidity Financial, a credit-card-as-service fintech startup based in Los Angeles, California, announced its partnership with Zero Hash, a leader in B2B2C digital assets infrastructure solutions. Liquidity Financial is leveraging Zero Hash’s crypto rewards API-driven infrastructure to natively offer their customers the ability to earn crypto rewards on any credit or debit card purchase.
Latest Fintech News:Â Natixis Corporate & Investment Banking has provided $50.69 million in floating-rate financing to affiliates of SRJ Real Estate Investments
Community cards launched by Liquidity Financial are designed to deepen the connection between the card users and their communities. The existing product suite includes DogeCard, created for the Dogecoin community, offering users Dogecoin rewards on every purchase and ability to spend their Dogecoin anywhere Visa is accepted. Liquidity Financial also powers PrideCard, a cash-back rewards card designed for the LGBTQIA+ community.
Zero Hash powers the rewards component of the community cards. Liquidity Financial will offer crypto rewards to their customers for a number of specific actions taken in the application, such as sign-up, spending, and referrals. Additionally, customers will have the ability to sell their crypto rewards back into fiat currencies.
Latest Fintech News:Â Pinwheel Furthers its Commitment to Providing Best-in-Class Security and Compliance for Income Data by Obtaining the Highest Security Certification in the Industry
“We have been exploring how we can meet the rising consumer demand for crypto rewards. Liquidity Financial is excited to offer our customers an easy and passive way to interact with crypto by earning crypto rewards as they simply use our cards and engage with our app in the everyday. Zero Hash has proven to be the ideal partner both in terms of how quickly we can go to market with the new features and the ease of integration from the technological and regulatory perspective,” said Ryan Fujiu, Founder and CEO of Liquidity Financial.
“Liquidity Financial offers community-driven cards with a highly active consumer base. We are pleased to power the rewards product of such an innovative partner,” commented Edward Woodford, CEO of Zero Hash.
Liquidity Financial plans to expand the product offering to allow customers to withdraw their crypto rewards to external addresses as well as the ability to buy and sell crypto with their cards, added Liquidity Financial.
Latest Fintech News:Â ACI Worldwide Advances Instant, Everywhere Economy with Launch of Smart Engage Enabling Shopping-on-the-Go While Boosting Merchant Sales
[To share your insights with us, please write to sghosh@martechseries.com]
