Based on years of ongoing consumer financial behavior research, the new offering gives brands direct access to in-depth insights and trend analysis surrounding financial decision-making
Logica Research announced the availability of its new Future of Money Insights Kit for financial brands, which gives direct access to the bi-annual and historical trending data uncovered in the firm’s ongoing Future of Money study. The Kit gives brands deep insights based on new and historical data, plus customized packages that will drive marketing and product strategy.
“For 5 years, we have been conducting our Future of Money Study twice annually, diving into how Americans make, spend, save and invest their money,” said Lilah Raynor, founder of Logica Research. “The attitudinal and behavioral insights we’ve uncovered around the consumer money mindset helps brands drive decisions for their products and marketing. The Kit provides full access to actionable insights and data at a fraction of the cost of conducting a custom study.”
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The Logica Future of Money Study is a twice-yearly research report that offers a detailed 360-degree snapshot of the current consumer money mindset. The Future of Money Insight Kit gives financial services businesses and brands direct access insights on how people make decisions around money so brands can better serve customers, anticipate their future financial needs, and gain a competitive advantage.
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The Kit includes:
- Full access to the spring and fall waves of the Future of Money Report, including all data tables for the current and prior year to help track trends
- Expert presentations of the report delivered to internal stakeholders, plus access to a study analyst for any questions
- Rights to use stats in company content (citing Logica) and unlimited sharing of the report internally for use in decision-making
- Ability to include a strategic, customized question in the study, which taps into 1,000 U.S. adults, plus an over-sample of 200 Gen Z, with each wave
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