New program offers exclusive VIP access, limited edition giveaways, and driver meet and greets
MoneyLion Inc., a one-stop destination for personalized financial content, products, and advice has officially launched MoneyLion Hot Pass – a reward ecosystem that gives NASCAR fans what they truly want through exclusive access to giveaways, content, experiences, and more. Rewards will include one-of-a-kind prizes and access like meet & greets with 23XI Racing drivers Bubba Wallace and Tyler Reddick, custom-designed merchandise, the opportunity to watch a race from Pit Road, cash prizes at select races, race tickets, race-used items, autographs, pre-race pit pass credentials, and more in order to give true NASCAR fans what they really desire.
“We look forward to providing fans with more unique moments during the 2023 season as MoneyLion continues to look for ways to bring the excitement of the sport and 23XI to their customers and race fans. We want our fans to think of MoneyLion “every time they money”
The MoneyLion Hot Pass platform is available starting today and NASCAR fans can sign up at moneylion.com/hotpass to start unlocking rewards and content throughout the season. MoneyLion will be breaking down barriers and opening up previous “VIP” experiences to the biggest NASCAR fans. The first giveaway launching today, February 2nd, features a limited edition Tyler Reddick x MoneyLion retro NASCAR shirt and a chance to meet Tyler. The announcement comes on the heels of MoneyLion’s continued partnership with 23XI Racing after a successful first year of working together to engage NASCAR fans and provide them with rare and unique experiences.
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MoneyLion and 23XI will officially welcome Tyler Reddick to the team this weekend with his first race in the redesigned No. 45 MoneyLion Toyota Camry TRD at the Clash on February 5th in Los Angeles. Aside from the re-designed car, Reddick and the No. 45 team will also sport new helmets, driver fire suits, and pit crew gear with MoneyLion’s refreshed look and logo. The Clash will be the first of five primary races where MoneyLion will be a featured primary partner with 23XI Racing.
“We wanted to build a program that gave every NASCAR fan access to once in a lifetime experiences and giveaways that you can only unlock as a sponsor.” said Jeff Frommer, Chief Content Officer at MoneyLion. “This is our way of recognizing every single person who has ever dreamed of meeting their hero or sitting on pit road but never thought it was achievable. MoneyLion’s there to make it happen.”
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“MoneyLion is as passionate about our fans and the sport of NASCAR as we are, and that’s resulted in some great moments for us both over the last year,” said Steve Lauletta, 23XI team president. “We look forward to providing fans with more unique moments during the 2023 season as MoneyLion continues to look for ways to bring the excitement of the sport and 23XI to their customers and race fans. We want our fans to think of MoneyLion “every time they money” and every time they cheer on our team.”
Fans will remember MoneyLion’s storied history of giving back as recent as last season with their “Get Pumped Tuesday” gas giveaway program in which Bubba Wallace won the Hollywood Casino 400 at Kansas Speedway in the fall of 2022, triggering a giveaway of $10K to a lucky fan who participated in the ongoing sweepstakes. Bubba will be returning this year in the No. 23 car and will drive the MoneyLion Toyota for several primary races during the 2023 season.
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