MX partners with Atomic to combine MX’s data and analytics solutions with Atomic’s Deposit and PayLink products to deliver simplified account switching experience
MX Technologies, Inc. today announced new integrations that will enable financial services providers to streamline the direct deposit and bill payment switching process for consumers. MX’s integration with Atomic helps financial providers more easily identify customers who could benefit from an account switch, and make it simple for consumers to actually switch.
“Financial providers need a better way to identify opportunities to improve outcomes for consumers, deepen relationships, deliver competitive offerings, drive higher conversion, and increase deposits — and then make it easy for consumers to take action related to those opportunities,” said Wes Hummel, Chief Product and Technology Officer, MX. “This integration allows us to deliver that actionable intelligence for organizations and empower consumers to take that immediate next step.”
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MX’s Data Enhancement, Customer Analytics, and Financial Insights solutions enable financial providers to surface insights about where consumers have direct deposits and recurring bill payments. Financial providers need this financial data intelligence to better understand consumer needs and offer personalized solutions and messages to meet them where they are. With the integration of Atomic’s consumer-enabled direct deposit switch technologies, financial providers can also now offer a streamlined account switching experience for consumers to immediately take action.
“By strategically partnering with MX, we’re able to create a unique account switching experience. We’re bringing together intelligent account and transaction data with an intuitive way to update deposits and payment methods. Now, users can seamlessly set up new banking relationships and maintain control over their financial data,” explained Jordan Wright, co-founder and CEO of Atomic. “We’re excited to partner with MX and to continue leveraging open finance solutions to drive meaningful change in people’s financial lives.”
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