TD Bank commits to NFCC’s program of support for small business owners along Eastern Seaboard through financial counseling
The National Foundation for Credit Counseling (NFCC) has received grant support from TD Bank, that aims to deliver financial counseling and education to small business owners from Maine to Florida. The new grant focuses on self-employed individuals whose challenges with personal finances may be adversely affecting their business.
“We know that many small business owners continue to struggle financially from the impacts of the COVID-19 pandemic and economic uncertainty,” said NFCC CEO Mike Croxson. “We value this opportunity to continue to collaborate with TD Bank to provide counseling to consumers who are self-employed, particularly those in BIPOC communities who may be struggling disproportionately.”
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“TD is proud to support NFCC’s small business credit counseling program because we know that successful small businesses are critical to economic success in communities across our footprint, ” said Shelley Sylva, Head of US Corporate Citizenship at TD Bank. “At TD we work hard every day to try to make a positive impact on the communities we serve. Through this program, NFCC will support entrepreneurs and small business owners to take their businesses to the next level!”
This newest initiative is designed to assist small business owners as they transition from consumer financial products to more appropriate business-oriented products and services. NFCC services include a customized curriculum, additional counselor training, certification, technology enhancements and development of program materials. Additionally, this grant calls for NFCC to host a series of quarterly online workshops, providing access to learning resources to small business owners located in the TD Bank geographic footprint.
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“Our experienced, certified counselors help self-employed individuals identify and overcome financial challenges which may be hindering business growth,” said Barry Coleman, NFCC’s vice president of Program Management and Education. “Our core small business owner financial education curriculum provides deep-dive education on subjects specific to the needs of small business owners, such as managing personal versus business income and expenses; understanding and managing cash flow; and understanding personal versus business credit.”
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