Ryan Serhant-backed RLTY Capital’s commission purchasing is now available to agents, brokerages, and developers throughout New York State including the Hamptons and Hudson Valley
RLTY Capital, a New York-based real estate tech platform and specialty finance firm backed by Ryan Serhant and SERHANT. Ventures, today announced that its service is now available across all of New York State in response to demand from the Hamptons and the Hudson Valley. RLTY enables real estate agents, brokerages, and developers to secure commissions and funding upfront with a seamless, stress-free application process and no hidden fees. RLTY was created to empower real estate professionals to future-proof their businesses. The firm purchases commissions, it does not supply loans. RLTY has funded millions in deals for agents, brokerages, and developers since launching in New York City and South Florida in 2021.
“We’re excited to offer RLTY to new markets in response to client demand. Entering reciprocal markets like The Hamptons and the Hudson Valley was the logical next step, and we decided to expand statewide given the interest across asset types,” says Briggs Elwell, Co-Founder, and CEO of RLTY. “We’re proud to offer a safe way to unlock capital for the real estate industry during uncertain economic times.”
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Ryan Serhant, a leading real estate broker and CEO and founder of SERHANT., is a partner and equity holder of RLTY via SERHANT. Ventures, part of the greater SERHANT. ecosystem that develops resources and solutions for real estate agents. This year, SERHANT. expanded to The Hamptons by opening up its SERHANT. House in Watermill. The firm also took on its first Hudson Valley project, Nevel Haus, in Stone Ridge, New York. His buyers have long sought out second homes in Hudson Valley and The Hamptons, so the expansion across the state is very much in line with where Ryan continues to see the market spread.
“RLTY’s expansion across New York State comes as no surprise in this unique market. Our industry craves innovative tools like RLTY to plan for future market conditions,” says Ryan Serhant. “In luxury markets like the Hamptons for example, agents want their commissions quickly so they can continue to focus on growth.”
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The company was founded by real estate veterans, Briggs Elwell (Co-Founder and CEO) and Daniel Kennedy (Co-Founder and General Counsel), who deeply believe in the long-term outlook of real estate as a wealth-building asset class. RLTY is committed to serving real estate professionals who have a proven track record of success and are looking to grow their businesses, hire and boost performance. The added layer of confidentiality is intended to make agents feel comfortable and secure in their decision to use RLTY’s services. RLTY will be offering educational seminars to all real estate brokerages in select counties and will gather a team of local experts to reach the real estate community.
RLTY typically purchases up 80% of a commission/deal but in certain cases may purchase up to 100%. RLTY’s underwriting remains top of mind for real estate professionals across New York state who want to claim their commissions now to reinvest in their businesses and growth, fund lead generation, and cover everyday operating expenses vs. waiting for closings that may very likely have persistent delays.
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