Sheffield Financial, a division of Truist Bank, and Mercury Marine have launched a retail financing partnership designed to simplify the purchase of Mercury outboard engines and boat packages.
Under the agreement, customers can select Sheffield-powered financing with competitive rates and a digital experience that connects online shopping and credit decisions with in-dealership loan closing. Mercury dealers will have access to Sheffield’s online prequalification technology, which can be used across marketing channels to provide a consistent financing experience.
“Today’s customers expect financing to be simple, fast and transparent,” said Susan Andersson, senior vice president and head of national accounts at Sheffield Financial. “By pairing our specialized expertise in outboard engine and boat package financing with Mercury Marine’s trusted brand, we’re delivering a connected digital experience that benefits both customers and dealers.”
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Randy Caruana, vice president of Americas and Asia Pacific at Mercury Marine, said the partnership helps dealers meet growing customer expectations.
“From online research to in-dealership closing, boaters expect a fast, connected process,” Caruana said. “By combining Mercury’s trusted products with Sheffield’s streamlined financing solutions, we’re making it easier for customers to get on the water.”
The program includes installment financing for Mercury outboards and Mercury-powered boat packages, along with seven-day-a-week access to Sheffield’s specialized marine underwriting team. The offering is designed to support fast credit decisions and a consistent financing experience for dealers and customers.
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