Strategic Marketing Leader to Elevate Brand Visibility
SWBC, a diversified financial services company, is pleased to announce Angelica Palm as its new Chief Marketing Officer (CMO). With more than 20 years of senior-level experience in marketing, communications, and brand strategy, Palm brings a proven track record of driving results and elevating brand presence. As CMO, Palm will lead SWBC’s marketing initiatives, positioning the company for continued success in its mission to deliver impactful solutions, enduring relationships, and exceptional service.
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Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization.
Palm joins SWBC from Texas Partners Bank, where she spent 10 years, most recently as Senior Vice President, Marketing and Communications Director. In this role, she spearheaded enterprise-wide brand development, enhanced customer engagement, and optimized marketing channels across multiple markets.
“Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization,” said Charlie Amato, Chairman and Co-founder of SWBC. “Her experience makes her an exceptional fit for this role.”
“Angelica’s ability to bring strategy to life will help propel us into the next chapter of growth and innovation,” said Gary Dudley, President and Co-founder of SWBC. “We’re thrilled to welcome her to our executive leadership team.”
Palm holds a Bachelor of Science in Broadcast Journalism from Texas Christian University. Before joining Texas Partners Bank, Palm served in various roles at Giles-Parscale, McDonald’s Corporation, and Moroch Advertising, giving her a unique blend of corporate, agency, and regional-market expertise.
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