Rally Secures Porsche Ventures as New Investor; Reaches $27M in Total Funding and Recruits Former Disney, ESPN and eBay Executive George Leimer as CEO

Rally, the creators of fractional alternative investing that enables anyone to invest in rare and one-of-a-kind collectibles for as little as $1 per share, announced a $17M financing round that closed earlier this Summer. The oversubscribed round includes repeat investor Upfront Ventures, as well as new investors such as Porsche Ventures, Jim Pallotta’s Raptor Group, Global Brain, Relay Ventures and Alexis Ohanian. The company has raised $27M in equity capital to date.

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“I’m excited to now also be an investor in the company, and am looking forward to watching Rally continue to grow.”

With these new funds, Rally plans to add new partnership programs to unlock exclusive sources of supply, continue building a best-in-class investment platform, and expand its compliance and technical capabilities.

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Rally now boasts over 200,000 users on the platform and transaction volume has grown 195% in the last year, as the platform has grown from a single asset category to ten categories: Sports Cards and Memorabilia, Trading Cards, Comic Books, Video Games, Rare Books, Wine, Vintage Watches, Handbags and Collector Cars.

The company continues to source one-of-a-kind assets in new and existing categories. This month, the platform will be offering two pieces of sports history spanning nearly 100 years: an original 1937 Heisman Trophy worth $460,000 and a Mike Trout Rookie Autograph Card worth $225,000, of which a variant recently sold for $3.9 million earlier this year. Both items will be available to investors for less than $50 per share.

“I’ve been investing in collectibles on Rally for nearly two years. It’s the first platform that has made investing in my passions as easy as buying/selling stock,” said Alexis Ohanian, co-founder of Reddit and Initialized Capital. “I’m excited to now also be an investor in the company, and am looking forward to watching Rally continue to grow.”

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