Fintech Fund II, LLLP provides growth capital to AdviserSource.com, LLC for acquisition of succession planning and valuation app provider Advisory Equity in a deal that closed on July 1, 2021
AdviserSource.com, LLC (“AdviserSource”), a national consulting services firm focused on the financial advisory industry, announces the acquisition of marketplace app provider Advisory Equity. The transaction was completed on July 1, 2021, with additional growth capital provided by Fintech Fund II, LLLP.
The acquisition of Advisory Equity by AdviserSource helps solidify its position as a national leader in financial advisory firm consulting services. Advisory Equity’s platform will help AdviserSource improve the way financial advisors and institutions connect for M&A, succession, transition, recruiting, and funding opportunities. The Advisory Equity app also provides a proprietary valuation software and reporting tool to assist firm stakeholders in determining enterprise value.
Phillip Chang, President of AdviserSource said, “We are excited to bring the Advisory Equity platform into AdviserSource as another tool we can offer to help provide objective marketplace valuation services for financial services companies. Advisory Equity’s platform is well positioned to help us service the growing demand for succession planning among independent financial advisory firms. We see tremendous opportunities to drive continued growth and our strategic investment will support the company’s long-term vision and commitment to its clients.”
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Fintech Fund II, LLLP is a venture fund managed by Austin Capital General Partner, LLLP (“Austin Capital”), a Southern California-based fintech focused venture firm whose partners have an average of 16 years of experience in the financial services industry, technology development, and operations.
