Brides Can Now Make Purchases on Their Own Terms with Simple Monthly Payments, No Hidden Fees
Affirm, a more flexible and transparent way to pay, today announced its partnership with David’s Bridal, the nation’s leading bridal and special occasion authority. Together, Affirm and David’s Bridal will now enable qualified customers to pay for their once-in-a-lifetime gowns over time, with simple monthly payments and no hidden or late fees.
With the average wedding costing almost $34,000 according to Rustic Wedding Chic, financing around the big day is a known stress for many brides-to-be. Understanding this, David’s Bridal wanted to find a solution to help brides shop without compromise. Paying with Affirm at David’s Bridal is transparent, flexible, and straightforward. A customer simply selects Affirm as a payment method at checkout, making it a natural part of a customer’s shopping experience. Right now, qualified brides will be able to split the cost of their purchase over three or six months with no interest or late fees, for any purchase over $100. For example, a $200 dress might cost $67/mo over three months at 0% APR.
“At David’s Bridal we have the privilege of dressing millions of brides for life’s most important occasions. We’re in the business of making dreams come true, and finding seamless, stress-free solutions to get every bride in the perfect dress is top priority for us,” said Kelly Cook, David’s Bridal Chief Marketing and IT Officer. “We like to call ourselves ‘stress-free devotees’, dedicated to making the shopping experience fun and easy for all of our brides. Our partnership with Affirm is one way to do just that, allowing a modern payment option that grants more flexibility and multiple ways to shop for a once-in-a-lifetime dress without settling.”
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“With attire being among the most expensive parts of a wedding, we are thrilled to partner with David’s Bridal to give brides the confidence and flexibility to buy the wedding gown of their dreams,” said Silvija Martincevic, Chief Commercial Officer at Affirm. “Starting today, customers who pay with Affirm can choose the payment schedule that’s best for them making it easier than ever to say yes.”
David’s Bridal joins Affirms network of over 6,000 retail partners and is one of the largest bridal retailers to offer Affirm at checkout. Affirm is available now on the David’s Bridal website and will be available in all 300+ of its store locations in the fall.
