Cloud Fintech News

Appfolio Accelerates Platform Innovation With New Security Deposit Alternative Solution, Smart Accounting Tools And Proptech Integrations

 AppFolio, Inc. (NASDAQ:APPF), a leading provider of cloud business management solutions for the real estate industry, today announced new capabilities within the AppFolio Property Manager platform and partnerships to serve the evolving needs of property owners and operators of single-family and multifamily rentals. The latest innovations include FolioGuard™ Security Deposit Alternative powered by Obligo, Report Builder, and Bank Feed, which together enable customers to increase productivity, grow their business and enhance the resident experience. Additionally, AppFolio has added seven new partners to AppFolio Stack™, its integration marketplace launched earlier this year.

Read: Research Reveals ‘Payment Processing As A Business’ Opportunity For Banks

AppFolio’s newest capabilities continue its pace of rapid innovation and improve the property manager and resident experience:

  • FolioGuard Security Deposit Alternative, powered by Obligo, simplifies financial interactions between the property manager and their residents by eliminating the need for cash security deposits while still holding residents accountable for damages. Property managers retain the assurance of a full security deposit via a seamlessly integrated solution while also simplifying deposit collection and management.
  • Report Builder gives decision-makers quick answers to the critical questions that inform business strategy. AppFolio customers now have access to improved report customization and combination capabilities. These enhancements empower property managers to meet specific reporting requirements, save new reports for future reference and easily share findings all while maintaining drill-down capabilities.
  • Bank Feed is a smart accounting tool that automatically imports bank transactions and simplifies reconciliations utilizing AI, allowing property management organizations to keep cleaner books while freeing staff to focus on high-value, resident-focused work.

Read: Business Adoption of Emerging Electronic Payment Tools Is On Rise

“Rapid innovation that helps our customers deliver a stand-out resident experience and grow their business has always been at the heart of AppFolio’s success,” said Jason Randall, President and CEO of AppFolio. “With that focus, I’m thrilled to share our latest innovation at our 10th annual Customer Conference, an event where we’ve forged many of the meaningful customer connections that drive our innovation and inspire our team. The AppFolio Property Manager platform enhancements and integration partnerships we’ve announced today continue AppFolio’s history of innovation that supports our customers as they navigate an ever-changing world.”

Our research confirms driving operational efficiencies is top of mind for property management executives and frontline staff in the current environment,” said Will Moxley, Senior Vice President, Product, AppFolio. “Our newest enhancements address that directly, helping our customers streamline key workflows and achieve greater productivity. Meanwhile, our growing list of integration partners gives our customers quick and easy ways to adopt new technology while retaining control of their data and maintaining the efficiencies their teams achieve by working from a single, easy-to-use platform.”

“AppFolio Property Manager is a fully integrated solution for us,” said Gozen Hartman, Co-Founder and COO of Fairlawn. “From listing to lead to lease and beyond, these integrations combined with AppFolio’s additional capabilities mean our teams are freed from repetitive and cumbersome tasks and able to focus on more fulfilling and impactful activities. With their growing product offerings and partnership, AppFolio continues to position us for continued growth after we’ve more than doubled in size to 5,000 units within three years.“

Read: Cellulant Joins Forces With Lusaka Chamber Of Commerce To Digitize Payments For Businesses In Lusaka

[To share your insights with us, please write to sghosh@martechseries.com

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