Meyer brings his extensive experience as Chief Marketing Officer at both Sierra Lending Corporation and Income& to Asset-Map where he will be responsible for developing and executing innovative strategies to take Asset Map’s growth to the next level
Asset-Map, the award-winning financial advice engagement experience for financial professionals, announced the hiring of Keith Meyer as Chief Marketing Officer. Meyer brings extensive experience to Asset-Map, including more than twelve years leading marketing teams in the financial services/technology industries in the U.S. and internationally, most recently as Chief Marketing Officer at Sierra Lending Corporation and Income&.
In his new role, Meyer will be responsible for Asset-Map’s growing marketing team, leading marketing strategy, execution, and building on the company’s increasing growth. Meyer’s responsibilities will also include fine-tuning overall branding and messaging to clearly communicate the Asset-Map vision to financial organizations and consumers of all sizes.
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“Asset-Map has been seeking to bring on the people who will envision and shape the very future of how consumers will be empowered to take charge of their financial well-being,” shares Founder Adam Holt. “Keith’s global expertise in understanding the importance of an individual’s financial journey experience is an exciting leadership addition to Asset-Map’s brand direction. As we seek to set the standard for household financial visualization, Keith will have an instrumental role in defining the strategy that puts an Asset-Map on every fridge on the planet.”
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In his previous roles, Meyer noticed the rise of Asset-Map as an essential companion to financial planning-centric applications. He was drawn to the company’s innovative spirit, incredible team, and its growing and constantly evolving feature set.
“Asset-Map is one of the key innovators in the advice technology space and I am thrilled to join such an acclaimed team and to be a part of the company’s incredible growth journey going forward,” Meyer said.
Meyer earned a Global MBA from the Thunderbird School of Global Management, and a B.S. degree in Business Administration from Miami University in Ohio.
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