Easy, accessible Avant Credit Card fills critical market need for consumers with little or no access to credit
Avant, a leading financial technology company that gives middle-income consumers access to the credit they deserve, announced that it has surpassed 600,000 Avant Credit Card customers. By filling a critical market need for transparent, affordable credit among consumers who have been underserved in the traditional financial services marketplace, the number of Avant cardholders has grown 180% this year.
“This is an incredible milestone for Avant and our customers,” said Debtosh Banerjee, vice president of Credit Card for Avant. “The rapid growth of the Avant Credit Card is evidence of a clear and critical need among underserved Americans for transparent credit products to help them build credit without punishing them with high fees and unreasonable terms, and it is our mission to help fill that need.”
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For the 53 million U.S. consumers who are unable to access credit because they have non-existent credit histories, highly punitive products are often the only option. The Avant Credit Card, however, offers competitive rates and a fast and easy application process for consumers with little to no credit.
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From day one, Avant has worked to become the premier digital banking platform for consumers who fall outside of the traditional standards of creditworthiness. With the recent acquisition of Zero Financial, Inc., Avant is uniquely positioned to use data across its product portfolio to make credit decisions faster and deliver personalized options to help underserved and thin-file consumers gain financial freedom at any and every stage of their financial journey. Today, Avant is exploring ways, such as rewards, to provide underserved consumers with high-end digital experiences that have historically only been available to prime customers.
“Avant is built on the philosophy of helping people build credit,” said Banerjee. “We expect to further extend our reach by using data across our portfolio of products to give consumers a transparent path to financial health through a high touch and positive experience, even if they have little to no credit.”
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