Ignite Sales, Inc., the financial industry leader in customer engagement technology, today announced that Barksdale Federal Credit Union has selected Ignite to digitally engage and meet the needs of its members with a high touch personalized experience from Louisiana to East Texas and around the globe using the credit union’s online and mobile channels. Barksdale FCU serves over 138,000 members.
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Ignite will build an intelligent, white-labeled, interactive digital conversation guide for Barksdale Federal Credit Union, to interact with members anywhere in self-serve mode. The service will guide members to services and solutions Barksdale provides, fulfill the unique needs of each member with personalized product recommendations and provide a digital-human interface.
Real-time, actionable data will be delivered to Barksdale and identify trends as they occur. This information will help the credit union develop new online services and improve existing products to stay ahead of members’ evolving needs.
Barksdale will also be deploying Ignite’s Helping Hand Digital Guide to help guide the underserved and underemployed. It will provide the ability to digitally educate, guide and present services customized to these members’ needs anonymously. The Helping Hand guide utilizes the same AI Expert System as Ignite’s custom Neuro guides and serves up customized resources and recommends appropriate government and private sector services available based on the member’s location and circumstances.
“As the largest locally owned CU in LA, Ignite is honored to help Barksdale FCU meet the needs of their military and nonmilitary members,” states George Noga, CEO of Ignite Sales, Inc. “Barksdale joins the fast growing community of Ignite users who are dedicated to providing world-class digital interactions with members and customers.”
