Exclusive partnership to focus on cryptocurrency education, financial literacy, and democratized access to investing and saving
BlockFi, a financial services company dedicated to building a bridge between cryptocurrencies and traditional financial and wealth management products, announced an exclusive, multi-year partnership with Cade Cunningham, a former member of the Oklahoma State University Men’s Basketball team and a rising star who was the first overall pick in the 2021 NBA Draft.
As part of the partnership, BlockFi will provide Cunningham with a signing bonus paid directly in Bitcoin into his BlockFi account. In addition, Cunningham will collaborate with BlockFi on educational videos, promotional giveaways, exclusive interviews, and other efforts to raise awareness about the value of cryptocurrencies.
As he prepares to begin his professional basketball career, Cunningham is intensely focused on responsible money management, long-term planning, and portfolio diversification – values that are at the core of BlockFi’s mission.
“I’m excited to partner with BlockFi to really diversify my portfolio and manage my crypto assets; especially as they become more important in personal finance,” said Cunningham. “For me, it’s not just about setting up myself for financial success long-term but also to educate future generations on financial wellness.”
Cunningham will also highlight crypto’s role in financial inclusivity and how it can help those without access to traditional banking, savings, and investment products.
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“In communities across the U.S. and around the world, many hardworking people still don’t have access to cost-efficient, reliable options to save and invest. What interested me in cryptocurrencies, and BlockFi in particular, was their ease of use, democratic and consensus underpinnings, and ability to evolve over time to meet the changing needs of financial consumers, myself included,” Cunningham added.
BlockFi has made education and increased access to financial products a core part of its mission, and the company will work with Cunningham to spread its message through videos, events, and exclusive offers to fans.
“Anyone who watched a minute of Cade’s career thus far knows he is the future of basketball. What excites us is his interest in and commitment to cryptocurrencies, which we believe are the future of finance,” said Zac Prince, CEO & Co-Founder of BlockFi. “Cade is using his platform to educate basketball fans about the importance and potential of cryptocurrencies. That should be lauded, and BlockFi will support him every step of the way.”
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