Hyosung America, the largest provider of ATMs in the United States, has announced an exciting new distribution model to better serve Regional and Community Financial Institutions. Under this strategy, Hyosung will establish three distinct channels to market, including a Preferred Partner program. Hyosung Preferred Partners will be the only full-service partners authorized to resell Hyosung products to Financial Institutions in specific geographic areas of responsibility. Bethel, Connecticut-based BranchServ is among the first three Preferred Partners. It will be responsible for servicing Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
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“BranchServ has been partnering with Hyosung for more than five years, and together we’ve achieved outstanding results implementing their industry-leading bank automation portfolio throughout our footprint,” says Tom Brennan, CEO of BranchServ. “Our customer success speaks for itself, and we are pleased to be an exclusive partner with Hyosung.”
“We believe these changes will drive clear accountability and enable our partners to make the investments required to ensure industry-leading support in their local markets,” said Hee-Eun Ahn, Hyosung America’s CEO. He also noted, “We selected this first group of three companies for our Preferred Partner program because of their high performance and dedication to their customers. We’re extremely proud to have them as part of our Hyosung dealer network and are fully committed to our mutual and profitable growth.”
Hyosung maintains a robust dealer network to serve the remaining 37 states and plans to increase the number of Preferred Partners in additional geographic areas over the next 3-5 years.
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