CFP Board Center for Financial Planning Joins Financial Alliance for Racial Equity (FARE)

The CFP Board Center for Financial Planning  (“Center”) announced it will join the Financial Alliance for Racial Equity (FARE), a partnership between leading financial services organizations, associations and historically Black colleges and universities (HBCUs).

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FARE was formed in late 2020 by a group of leading financial services firms and HBCUs to address barriers to entry faced by Black advisors and financial professionals. In Spring 2022, FARE will fund and launch a scholarship to remove financial barriers for people of color to earn the CFP certification. More information will be available in the coming months.

“CFP Board is honored to join the FARE coalition and support the growth of Black professionals entering and succeeding in the financial services profession,” said CFP Board CEO Kevin R. Keller, CAE. “We are eager to join FARE and help Black professionals become more familiar with the financial planning profession and ensure that they have the right resources to become successful once they join. This will help develop a more diverse and sustainable financial planning profession that better reflects the U.S. population it serves.”

FARE members share research and best practices, partner on initiatives and identify actionable solutions that contribute to lasting change in the financial services profession. Additionally, semi-annually FARE executive members come together to track progress on FARE’s mission and vision.

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“Attracting the next generation of talent, particularly those with diverse backgrounds, is incredibly important to the future of the financial planning profession,” said Kristi Rodriguez, Senior Vice President of the Nationwide Retirement Institute®. “This scholarship will benefit the next generation of Black students working towards CFP® certification, setting them up for long-term success when they enter the workforce.”