Brand Evolution Announced as Specialized Firm Continues Growth
CS Brand Group, the leading boutique firm focused on B2B branding for private equity funds and their portfolio companies, announced a brand refresh that includes a new name, overhauled website, and updated visual identity. The evolution better aligns with the organization’s specialized set of services focused on value creation through brand.
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“With deal flow at an all-time high, significant growth in lower- and middle-markets, and private equity more competitive than any other time in history, the market is seeing significant need for branding as a tool for value creation through differentiation”
Formerly known as CompleteSpectrum, CS Brand Group (CSBG) was founded in 2007 and grew into the preeminent B2B branding agency specializing in private equity and portfolio companies. The new name and visual identity better represent the company’s focused experience on strategic branding across multiple sectors, which has grown to encompass software, multisite healthcare, industrial manufacturing, distribution, financial, private equity, and more.
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“With deal flow at an all-time high, significant growth in lower- and middle-markets, and private equity more competitive than any other time in history, the market is seeing significant need for branding as a tool for value creation through differentiation,” said Phillip McMillan, Managing Director of CS Brand Group. “Our deep knowledge of the nuances and complexities inherent in mergers and acquisitions, buy-and-build strategies, and other PE-specific challenges has allowed us to thrive while working alongside financial sponsors and investment teams. Our brand evolution better represents our unshakable belief in the powerful role branding plays in creating value for our clients.”
In 2020, 96% of CS Brand Group’s revenue was tied to private equity. They expect to expand their base and increase the number of private equity funds they work alongside by 50% in 2022. They are also experiencing significant growth outside of North America as branding challenges for global organizations become more complex. As private equity funds and their investments continue to recognize the value of better built B2B brands, CSBG will continue representing their leadership in the space as a truly specialized brand partner.
“We are excited to introduce our evolved identity that better communicates our role as the single source for applying executive-level thinking to brand strategy for private equity funds and their portfolio companies,” continued Phillip. “Clients rely on us as their go-to brand partner to take them from brand development to brand launch with maximum efficiency and impact. In a lot of ways, the brand evolution we undertook ourselves showcases what we do for our clients. We look forward to continuing these transformative services for an expanding list of growth-oriented companies.”
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