Dalet Partners with Premier Australian System Integrator Videocraft

Strong relationship scores big with Dalet Flex for the Victoria Racing Club deal

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has formalized its business partnership with Videocraft, a premier Australian system integrator and reseller. An expert in building scalable broadcast and video systems for live events and theatrical programs, Videocraft has long standing relationships with top sports and entertainment brands around the world. Dalet’s cloud-native media logistics platform, Dalet Flex, provides Videocraft’s customers flexible remote workflows and new monetization opportunities with digital outlets. The easy-to-use production and distribution tools empower brands to better manage, package and repurpose their content during and after broadcast for increased return-on-investment. The first installation as a result of this partnership will be with Videocraft customer, the Victoria Racing Club, which will leverage the Dalet Flex media logistics subscription service to integrate a number of complex broadcast systems and warehouse, prepare and reuse content for live and post-event short and long-form programming.

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“Videocraft clients are looking to create more personalized content that engages their audiences and fans on a deeper level and on the platform of their choice,” states James Taylor, CEO, Videocraft. “That goal could encompass distributing to a platform that might not be readily available today and leveraging deep archives to create historically-rich, compelling stories that resonate with viewers and fans. The media management layer is a critical factor in ensuring that your content, including your deep archives, are accessible and that distribution can adapt to the changing tides. Dalet is the leader in media logistics, production, and distribution, with solutions like the cloud-native Dalet Flex. Through our partnership, we can help our clients simplify and simultaneously power complex content chains, enabling them to grow their brand right alongside their digital and content business.”

“Expanded use of content across traditional, digital and social platforms to engage audiences and fans on a deeper level has brought clientele seeking far more flexible and simpler ways to capture, curate, create and redistribute their valuable content,” states Ren Middleton, Sales Manager, Australia and New Zealand, Dalet. “Dalet Flex sits at the center of the content supply chain with the sole purpose of simplifying the complex transactions from system to system, enabling staff to easily search, use and custom package content targeted for multi-generation audiences over any platform.”

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With decades of industry experience delivering scalable content supply chains, Dalet and Videocraft together can offer customers subscription-based offerings, like Dalet Flex. Dalet Flex centralizes disparate production, distribution and archiving processes into a configurable content workflow that drastically simplifies how users manage, package and distribute content. Advanced metadata and analytics capabilities, underpinned by an asset management layer and orchestration engine, provide a single source of truth for media assets across the entire media supply chain.