Diamond CU commits to extend its brand– “that’s Younity”– into a community-connecting reality
DaLand LLC, the next-generation fin-tech CUSO serving community financial institutions and their strategies to ensure relevance in the future of digital and community commerce, welcomed Diamond CU as the most recent addition to its premier panel of partners comprising the DaLand “CODE Council”. “C.O.D.E”, short for “Core Optimized Digital Experience,” is a revolutionary technology and strategy relevance engine.
The power of DaLand’s CODE Council starts with strategy; mapping, protecting, and evolving strategy and operations to form the CORE of experience. Jim Daly, Diamond CU’s VP, CIO explains Diamond’s decision to join the CODE Council and optimize the credit union’s operations to create modern, lasting community connections in the digital age, with one word: “Relevance! DaLand’s vision of the future and ours is synchronous. We believe in using the core to its fullest.”
Diamond’s CEO John Faust continues, “not only can DaLand enhance the member experience, but we will also enhance the staff experience.” Daly and Faust look forward to a near future when the credit union will be able to “train new employees that they will find everything they need in the core,” Faust illustrates.
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Faust explains the strategic impact of the credit union’s long-term partnership to adopt CODE discipline and abandon the treadmill of this years’ software “solutions.” “Today, people crave being part of something special.” The credit union’s brand promise—”that’s YOUNITY”—commits the credit union to more than traditional “banking” and its commodity products, platforms, and processes.
The CODE Engine is designed by DaLand CUSO to drive optimization and modernization of FI operations, and is fueled by a proprietary philosophy of using core data to drive connection to community and digital commerce for relevance in the 21st Century. The goal: connecting institutions to their communities via optimized operations strengthened by a valuable spectrum of digital portals and professional services to support operational transformation.
While holding the specifics of his plan close, Faust makes it clear that its Diamond’s operational strategy that has been transformed by—and for—the digital age. “We’re part of something bigger. By retaining data, we will be able to do some amazing things.”
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