MaxMyInterest (“Max”), the leading provider of intelligent cash management solutions for individual investors and their advisors, announced an advisor connection within the financial planning platform of eMoney Advisor, a leading provider of technology solutions and services that help people talk about money. The connection enables financial advisors using eMoney and Max’s solution to report on held-away balances and incorporate this data into their clients’ financial plans.
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“This connection will be available to more than 100,000 advisors using eMoney,” said Michael Halloran, Head of Partnerships and Business Development for Max. “Financial planners are looking for safer cash options in today’s higher rate environment, and Max delivers the highest yields in the market while also enabling clients to obtain broader FDIC coverage and same-day liquidity.”
Max helps clients open and maintain multiple FDIC-insured bank accounts to earn more on their cash while reducing the risk of uninsured deposits. Max’s patented solution helps clients make sure they’re earning the highest yields even as banks change their rates. Today, Max clients are earning up to 5.10%, which is dramatically more than the national savings average and considerably more than that offered by other online banks or brokered cash sweep solutions.
“At eMoney, we work with a number of partners to deliver connections that increase efficiency for our financial advisors,” said Ricky Illigasch, vice president of product management at eMoney. “We are pleased to partner with MaxMyInterest to provide access to their cash management solutions to help advisors more effectively serve clients whose planning needs require more cash options.”
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Max helps planners with an advisor-centric solution for clients seeking better options for their cash. Whether clients are building up an emergency fund, saving for a down payment on a home, maintaining household working capital, or keeping a cash cushion to offset volatility within their investment portfolio, Max helps clients achieve their goals faster by delivering the best rates in the market.
Max can be used by wealth management firms of any size and be co-branded in the name of the firm. In addition, white label solutions are available for enterprise wealth management firms, fintech platforms, and other institutions looking to offer a better cash solutions to their clients. Max also benefits banks, helping them attract core customer relationships and deposits without spending money on advertising or referral fees.
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