FANHUA a leading independent financial services provider in China, unveils its new mission statement, vision, corporate values alongside a refreshed corporate logo.
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As Fanhua embrace new opportunities in the new era, FANHUA envisions itself as a globally leading technology-driven financial service platform, and sets a new mission to empower financial advisors and drive continuous value creation for customers.
Mr. Yinan Hu, Co-chairman and CEO of FANHUA commented: “As the Company approaches the key milestone of its 25th anniversary, we are officially unveiling a new mission, a new vision, and new values. These are intended to solidify as a roadmap, guiding everyone in FANHUA to work together to propel the Company towards achieving sustainable, high-quality growth.”
“These will also become our unique brand proposition and brand commitment. As we push forward our strategic transformation and cultural reshaping, this brand upgrade represents a refinement and refreshed statement of our brand image.”
The new logo retains the essence of its original logo, including the shape of 10 people holding hands, representing its 25-year entrepreneurial heritage and its commitment to independent financial advisors and customers.
FANHUA will uphold the highest ethical standards to promote integrity, professionalism, openness and innovation across the Company and continuously cultivate a supportive and collaborative platform. FANHUA is dedicated to empowering financial advisors with necessary tools, resources, and insights so as to support them in delivering excellent financial advice and personalized solutions to clients. By doing so, the Company aims to drive continuous value creation for its customers, enabling them to achieve their financial goals and aspirations with confidence.
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The new logo further refines the lines and some other key elements, which fully showcases the Company’s dedication to refined operations, building a modern brand, and embracing high-quality development.
To thrive in the era of digital economy and artificial intelligence, the Company fully leverages the power of cutting-edge technology to revolutionize the way financial services are delivered, making them more accessible, efficient, and tailored to each individual’s needs.
While keeping the original colors in red and orange, the new logo employs brighter tones, reflecting the Company’s legacy of passionate entrepreneurial spirit while also demonstrating its innovation, vitality, and determination to offer clients a more personalized and comprehensive service experience with a warm touch.
Along with the unveiling of new mission, new vision and new logo, FANHUA will also transition to a more simplified website domain name for its investor relations website and English website, making it more memorable and accessible to investors.
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