Finch, a fintech startup that integrates the benefits of investing and the flexibility of checking into a seamless all-in-one account, has announced its official launch on the Apple App Store. Backed by leading investors in Fintech and Global Banking, Finch is designed to help millions of Americans unlock the benefits of investing, develop healthy financial habits, and take steps towards financial freedom.
Finch’s innovative platform reinvents the traditional checking account by incorporating the power of investing and putting your money to work more effectively. Finch lets customers earn investment returns by automatically investing their checking balance into a portfolio designed to match their unique risk profile. This means your entire balance is always working for you, from day one, no matter what your balance is. Finch further pushes the envelope by enabling customers instant access to their money when they need it – even the invested part!
Core Difference in the Finch Approach
The last ten years have seen the advent of fintech players challenging the status quo. By introducing commission-free trading, fractional investing, and removing account minimums, they have helped simplify ‘traditional’ product offerings. However, despite these innovations, three out of five millennials still aren’t investing, indicating that an even simpler solution, one that doesn’t require a major change in behavior to generate greater financial results, is needed.
Finch does just that. Finch creates a whole new product category that sits at the intersection of banking and investing, providing a unique way to unlock the opportunity for greater financial growth within the familiar environment of an everyday account.
