Senso enables community banks to implement advanced customer-engagement strategies that drive mortgage originations
Senso, a fintech analytics startup that helps mortgage lenders build proactive relationships with borrowers, announced its participation in the Independent Community Bankers of America’s (ICBA) fourth annual ICBA ThinkTECH Accelerator, in partnership with The Venture Center. The ICBA ThinkTECH Accelerator program fosters fintech-community bank collaboration through a rigorous 16-week program featuring a four-week incubator and a 12-week accelerator. This year’s program will provide a hybrid of on-site and virtual collaboration opportunities.
“When borrowers dream of their next home, they often start by engaging a realtor who works with them to get pre-qualified before home showings. We flip that dynamic on its head by enabling banks to proactively identify homebuyers within their existing portfolio, qualify their buying power, and surface up engaging insights that guide them through the discovery process,” said Saroop Bharwani, CEO and co-founder of Senso. “By adding Senso to their customer-engagement strategy, bank partners will be more likely to build trusted and long-lasting relationships with borrowers.”
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Senso partners with banks to identify and engage prospective borrowers before their next home purchase. By proactively prequalifying active borrowers months in advance, Senso increases application completion rates by nurturing borrowers with enhanced insights which guide them throughout the complex homebuying process.
“Senso was chosen from hundreds of candidates for this year’s program based on the strength of its offering, the vision of its founders, and our shared goal to blend the best of technology with standout service for an unmatched customer experience,” said ICBA Senior Vice President and Chief Innovation Officer Charles Potts. “Innovation is key across the financial services landscape, and forums like the ICBA ThinkTECH Accelerator help ensure community banks are well equipped to meet the 21st-century needs of their diverse clientele—today, tomorrow, and well into the future.”
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“Partnering with ICBA to select and mentor relevant companies, and to help enhance community bank innovation, is an honor and a privilege,” said Wayne Miller, executive director of The Venture Center. “For fintechs seeking meaningful relationships with community bank innovators, the fourth ICBA ThinkTECH Accelerator provides a platform with abundant opportunity.”
With the MBA forecasting $1.73T in purchase originations in 2022, Senso enables originators and servicers to automate highly personalized nurturing campaigns at a scale and velocity that eclipses typical outbound campaigns, resulting in accelerated mortgage growth, and reduced advertising spend — along with the ability to focus sales teams on high-yield targets.
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