First Bankcard, a division of First National Bank of Omaha (FNBO), has partnered with Runnings®, a home, farm and outdoor company, to issue the retailer’s Consumer Mastercard® and the Small Business Mastercard® programs. First Bankcard is one of the nation’s largest and most experienced credit card issuers, serving approximately 90 financial institutions, co-brand and affinity partners nationwide.
“We’re extremely excited to be able to offer a program which we strongly believe will help drive increased sales and customer loyalty.”
Runnings®, a 74-year-old, family-owned general merchandise company headquartered in Marshall, Minnesota, operates 56 stores in eight states throughout the Midwest and Northeast United States. “Our customers and employees have been asking for a co-branded Runnings® Mastercard® for quite some time,” said Jeff Haukom, Runnings® Chief Financial Officer. “We’re extremely excited to be able to offer a program which we strongly believe will help drive increased sales and customer loyalty.”
Using the Runnings® Mastercard®, cardholders will earn 3 points per $1 spent at Runnings® stores, 2 points per $1 spent on gas and grocery purchases, 1 point per $1 spent on purchases made everywhere else, plus receive a $25 Runnings® gift card for every 2,500 points earned.
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Business owners using the Runnings® Small Business Mastercard® also will earn 3 points per $1 spent at Runnings® stores, 2 points per $1 spent on gas and grocery purchases, and 1 point per $1 spent on purchases made everywhere else. For added convenience and flexibility, they will also have access to special financing on large purchases made at Runnings®.
“We look forward to partnering with Runnings® to reward its loyal customers with these beneficial credit card programs while continuing to expand our involvement with this important retail category,” said Jerry O’Flanagan, executive vice president, Partner Customer Segment, FNBO.
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