Burrows brings extensive financial industry experience to enable the company’s sustained growth
Influencer.com, the global leader in influencer marketing, today announced the appointment of Suzanne Burrows as its new Chief Financial Officer. Reporting to Influencer CEO and Co-Founder Ben Jeffries, Suzanne will oversee the financial and people operations of the company.
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Burrows brings to the role 20 years of leadership in financial operations for a range of high-growth and mature media companies, including extensive experience in mergers and acquisitions. She most recently served as Group CFO at UKTV and was responsible for all aspects of the Finance function. Prior to UKTV, Burrows was the CFO and FD at BBC Studios, UK region. While there, Burrows was the finance lead of the acquisition of UKTV for £173 million. Before BBC Studios, Burrows notably held the title of CFO at Discovery where she was responsible for the Finance of the European Division (UK and EMEA).
In her new role, Burrows will be responsible for leading all financial activities and optimising business performance in a bid to support the company’s rapid growth, which is on course to grow by 450% this year, and seek new revenue streams. As influencer marketing is set to grow by more than 25% annually in the next three years, Burrows’ appointment comes at a time when Influencer.com is capitalising on the popularity of social media platforms and the increase in consumers turning to these channels to make purchases.
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“With her proven track record and extensive financial expertise, Suzanne will help drive our scale to new heights, particularly with her experience in acquisitions, as well as providing strategic value to our executive team,” said Ben Jefferies, CEO and Co-Founder, at Influencer.com. ‘’We’ve been gaining tremendous momentum over the past year, growing in key regions including the United States and the United Arab Emirates. Suzanne’s addition coincides with a great deal of significant business opportunities, as well as substantial updates to our full technology stack.’’
“I am delighted to join Influencer.com and support the ambitious growth plans of the leadership team,” said Suzanne Burrows, Chief Financial Officer, at Influencer.com. Having closely observed how traditional marketing channels have evolved over time, I believe influencer marketing is the future, and Influencer.com is leading the charge, demonstrating both a growth mindset and sustained focus with a strong emphasis on technology advancements.’’
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