Substantial equity capitalization to support new hybrid business model for both wholesale and retail sides of the business
Interfirst Mortgage Company (Interfirst), a private equity-backed mortgage originator, announced it has relaunched operations with a new proprietary loan origination technology platform and an expanded business model – featuring both a wholesale platform and a soft launch of a new consumer-direct retail platform – building on the Company’s established reputation as an industry leader committed to quality originations, aggressive pricing, technology deployment and risk mitigation throughout the lending process.
After placing operations on hold in 2017, Interfirst’s core leadership team spent the past two years continuing to build on previous innovations and refining the Company’s proprietary technology systems to further improve its ability to originate the highest quality loans at markedly reduced costs to customers, while maintaining profitability.
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Recently, Interfirst initiated a well-planned soft relaunch and began to originate mortgage loans through its wholesale and retail channels. The significant disruption to the origination and servicing markets in early 2020 accelerated the Company’s plan to reenter the market with its new business model and a broader reentry in the mortgage space to help provide a needed and timely solution.
“2020 represents an unprecedented opportunity for a mortgage lender with real experience and substantial equity capitalization, no legacy challenges, and the capability to build a proprietary online experience,” said Mark Freedle, Executive Vice President, Production, at Interfirst Mortgage Company. “Interfirst is focused on transforming the way consumers obtain mortgages. Our objective is to enable our mortgage broker partners and loan originators to operate efficiently and friction free through a technology-driven model based on service, speed, competitive products/pricing and sustainability.”
