Logiq, Inc., a leading provider of digital consumer acquisition solutions, has acquired Park Place Payments, an award-winning fintech company delivering innovative merchant payment solutions and adjacent financial services to SMBs through a nationally distributed local sales force.
Park Place is at the forefront of the booming gig economy, recruiting, training and motivating its independent account executives through a virtual workplace and online community. The company provides its sales force a unique opportunity to build an unlimited recurring income stream without any financial commitment.
Over a relatively short period of time, this network of now more than 1,500 account executives has grown Park Place’s annualized transaction volume to more than $180 million, from which Park Place expects to generate more than $5 million in revenue and positive cash flow this year.
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The company has received nationwide recognition for its revolutionary approach to financial freedom, particularly for women and minorities. Park Place has been featured on Bloomberg, Forbes, Fox Business, Fortune, and Inc. Magazine, and multiple other major media outlets. It has also received the prestigious Worldwide Finance Award, the Stevie Award for Women in Business (twice), and ranked among Growjo’s 100 Fastest Growing Companies in Los Angeles for 2023.
Park Place was founded in 2018 by CEO Samantha Ettus, who recognized an unmet need for recurring revenue opportunities for freelance workers seeking flexibility and freedom from traditional workplace constraints. She also observed a pervasive dissatisfaction with financial service providers among small business owners. Park Place was formed to simultaneously tackle both problems.
“When we launched Park Place five years ago, we had a vision for recruiting and developing a new kind of sales force to disrupt a fast-growing industry and do business in a different way,” stated Ettus. “Given Logiq’s complementary digital marketing business for brands and agencies, they are the ideal partner to turbo-boost our trajectory, attract great talent, and reach a broader world of industries with our unique localized sales force.”
For Logiq, Park Place brings a blue sky of ‘cross-pollination’ opportunities for growth and innovation between its platforms, and a means to differentiate itself among other digital marketing and AdTech companies.
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According to Logiq CEO, Brent Suen: “In addition to providing Park Place a public platform to finance its growth and expansion, Logiq has an extraordinary opportunity to offer their clients our customer lead generation and marketing services in a way that was previously inaccessible to small businesses. We also plan to offer additional fintech products to Park Place’s vast customer base, including, for example, insurance and lending products that would be provided by our DataLogiq digital advertising clients. We see such a Salesforce-as-a-Service creating a whole new and powerful value proposition for brands and agencies. The countless synergies are phenomenal.”
About half of the total U.S. workforce or 86.5 million people are expected to be freelancing by 2027, according to Statista. Park Place is positioned to capitalize on this trend by offering a straightforward pathway to financial independence. Now as part of Logiq, Ettus and Suen see a path for growing Park Place’s sales force to more than 40,000 account executives over the next few years.
“Through these multiple initiatives that will build upon an already fast-growing business, we can see the revenue we’ll generate through the addition of Park Place easily reaching $15 million or more over the next year,” added Suen.
Logiq will continue to focus on its M&A program, which includes plans for adding other complementary businesses and brands. “We see Park Place as just the beginning of our evolution into a company of direct-to-consumer and B2B brands that are complementary to and empowered by the industry’s most powerful AI-driven digital advertising and marketing platform,” noted Suen. “This model turned Alphabet into the $1.3 trillion behemoth it is today, and we plan to follow suit.”
Logiq acquired Park Place as a wholly owned subsidiary in an all-stock transaction valued at more than $6 million after the achievement of certain milestones.
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