Metrics Global has announced the appointment of Lenny Crotty as President, assuming responsibility for overall business growth, go to market execution and day-to-day operations. He will lead the organization through the next stages of its expansion strategy.
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Crotty is a widely respected senior leader with more than 20 years of experience serving the fintech ecosystem. His background combines functional experience in revenue growth, market expansion and localization, strategic partnerships, and sales execution with deep domain expertise in global payments, omnichannel commerce, SaaS, and ERP.
“We are both thrilled and fortunate to have someone of Lenny’s caliber and experience step in to guide us on our heroic journey,” says Wendy Yurgo, Metrics Global CEO. “Our company’s guiding principles have always been centered on service, advocacy, loyalty, and sparking positive transformation in the payments operations of our merchants and partners. Lenny is the perfect leader to elevate and expand these foundational tenets.”
Recently, Metrics Global has made significant additions to and investments in its technology and solutions architecture, launching a best in breed unified global commerce and payments platform.
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“Metrics is a company that has been known to me for many years and we are one of the best-kept secrets in the payments ecosystem,” says Lenny. “I am looking forward to rolling up my sleeves and working closely with Wendy to build the next generation of the company.”
Lenny has held key leadership roles within mature start-ups and freshly minted unicorns to well established global enterprises in all corners of the fintech ecosystem predominately focused on digital commerce, travel & hospitality, direct selling, and the physical products industry verticals. Prior to joining Metrics Global, Lenny most recently served as Vice President of North America and Global Partnerships at EBANX, Vice President of North America and Enterprise Sales at Digital River World Payments and Senior Vice President of Enterprise Sales at Paya.
A natural leader who is deeply connected across the ecosystem, Lenny brings together a unique blend of strategic & tactical execution ability, cultural awareness, pragmatic discipline, and a high EQ to build loyal teams to partner with some of the largest brands on the internet.
