New API Capabilities Introduced to Provide One-Click Integration for Seamless Omnichannel Commerce Enablement
Valor PayTech, a rapidly-growing fintech provider of end-to-end, processor-agnostic omnichannel commerce solutions, announced the appointment of payments veterans Riaz Ladha and Eric Kirk to its new strategic payments business unit. The company also announced general availability of Valor Connect, an application programming interface providing one-click integration to Valor’s suite of omnichannel commerce offerings.
@ValorPayTech hires Riaz Ladha and Eric Kirk for strategic business unit. New Valor Connect #API provides one-click #omnichannel #commerceenablement. #payments #pos #point-of-sale
Ladha assumes overall responsibility for spearheading the company’s card-not-present focus as senior vice president of integrated payments and strategy. Kirk joins Valor as vice president of integrated payments and strategic sales with responsibility for forging strategic partnerships and business opportunities in the CNP arena.
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Valor Chief Executive Officer Eric Bernstein stated, “We’re growing and investing in world-class omnichannel commerce enablement. Valor Connect requires little-to-no effort for businesses to add Valor payment offerings with the click of a button which is a huge time and money saver.” Bernstein added, “Both Riaz and Eric have impressive backgrounds and connections that will help us accelerate partnership traction and revenue growth. I am pleased to welcome them to the Valor team.”
Cloud-based Valor Connect provides a cohesive and integrated payments framework with comprehensive access and visibility into consolidated omnichannel transactional data to drive more revenue while optimizing payments infrastructures for Valor partners. Its initial rollout will focus on providing a frictionless integration path for point-of-sale software providers so user implementations can be initiated with the simple push of a button from any Valor supported terminal.
Phase two of the Valor Connect rollout will concentrate on streamlining the process of adding cutting-edge in-store, online, mobile and unattended payment solutions while removing significant barriers for independent sales organizations, independent software vendors and their merchant customers, both upfront during implementation and on the back end with consolidated data for reconciliation and reporting as well as automatic software upgrades. During this phase, Valor will be introducing its very own marketplace, giving partners the ability to seamlessly connect several innovative payments-related products and services to their payments stacks via Valor Connect.
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Before joining Valor PayTech, Ladha served as the vice president of industry relations for the Electronic Transactions Association. Prior to the ETA, Ladha served as the vice president of enterprise business for NMI where he led their ISV, unattended and banking divisions for the North American market.
“I am excited to lead the charge for Valor and help build the strategic team along with Eric Kirk. We’ve worked closely together in the past and see an excellent opportunity to help ISVs, ISOs and financial institutions optimize their payments infrastructures,” stated Ladha. “Valor’s omnichannel commerce solutions are of tremendous value in today’s payments environment, and we are eager to help businesses take advantage of the company’s cutting-edge technologies.”
Kirk previously served as senior vice president of institutional partnerships for BHG Financial, director of North American sales for NMI’s enterprise and strategic division, executive vice president for restaurant POS solution Aptito and co-founder of Retail Cloud.
“I am happy to join Valor to build and grow its strategic payments business unit along with my long-time payments industry colleague Riaz Ladha,” stated Kirk. “Eric Bernstein and the Valor team have built an impressive company in just a short time. Riaz and I are ready to roll up our sleeves to help take this company to the next level,” added Kirk.
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