Citarella to Support RoadSync’s Transformation of Payments for the Logistics Industry
RoadSync, an innovative digital financial platform for the logistics industry, announces Paul Citarella as executive vice president, business development and strategy. Experienced with high-growth, profit-oriented companies, Citarella is poised to support RoadSync’s mission of automating the financial systems fueling the $800B logistics industry.
“His innovative perspective and extensive fintech experience will be crucial as we develop our products to deliver best-in-class financial solutions for the entire supply chain.”
In this new role, Citarella oversees sales, customer success and partnerships at RoadSync. As an executive skilled at combining strategic thinking and detailed execution to drive incremental revenue, Citarella will build scalable, repeatable approaches to drive the company forward and deliver innovative solutions to the transportation industry. He previously served as the senior vice president, sales & marketing at FLEETCOR, creating sales blueprints for the company that are still used today as playbooks for the company’s global acquisitions. Through his 10 years at FLEETCOR, Citarella developed a deep understanding of the transportation industry working with companies from blue-collar SMBs to Fortune 500 enterprises. Prior to his role at FLEETCOR, Citarella began honing his broad fintech experience through leadership roles at leading financial services companies including Alogent and CheckFree.
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“Citarella’s wealth of knowledge in optimizing sales, marketing and growth strategies is incredibly valuable as RoadSync accelerates towards our goal of removing friction from payment processes in the logistics industry,” says Robin Gregg, CEO, RoadSync. “His innovative perspective and extensive fintech experience will be crucial as we develop our products to deliver best-in-class financial solutions for the entire supply chain.”
RoadSync’s digital financial platform automates routine business expenses for the logistics industry. The innovative payment products offer more ways for drivers, brokers, carriers, warehouses and merchants to realize quick and easy transactions, automating the payment process across all facets of the supply chain.
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