Small Business Credit Cards: It’s About More than Just Rewards

New research from Mercator Advisory Group examines the current market for small business credit cards and highlights opportunities for issuers

Mercator Advisory Group released a report covering the credit cards issued for small businesses titled Small Business Credit Cards: Growth Opportunities in a Post-COVID World. The research explains current markets, reviews programs offered by top issuers, and suggests that issuers look at four current fintech models to revitalize their view of this rich market. With two thirds of the U.S. GDP driven by small businesses, there is a large audience to harvest. Program designs need to do more than just generate reward points; they need to provide the small business owner with tools to reduce costs, understand their spend, and prepare the small business for growth.

The research explains how fintechs are redefining the small business card space and what traditional issuers need to think about over the next three years.

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“Fintech Buy Now, Pay Later should be a learning experience for all credit card issuers,” comments Brian Riley, Director, Credit Advisory Service, at Mercator Advisory Group, and the author of the research note. Riley continues, “You cannot keep doing the ‘same old thing’ or new players will disrupt your model. Small business credit cards are more than just reward generators. Issuers need to keep the product engaging with tools and value-added features.”

Highlights of the research note include:

• Small business sector description and characteristics
• Card-by-card review of top issuer small business credit cards
• Risks and Opportunities for small business credit cards
• Fintechs in the small business credit card sector
• Selected topics form the Mercator Advisory Group Small Business Payments Insights survey

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This document contains 26 pages and 17 exhibits.

Companies mentioned in this research note include: American Airlines, American Express, Alaska Airlines, Apple, Bank of America, Barclaycard, Bento, Brex, Capital One, Chase, Citi, Costco, Delta Airlines, Discover, FIS, Fiserv, Goldman Sachs, Hyatt Hotels, Jet Blue, Kabbage, Lowes, Marriott, Mastercard, Pex, Southwest Airlines, TSYS, Tribal Credit, U.S. Bank, United Airlines, Visa, Wells Fargo, Wyndham Hotels

Members of Mercator Advisory Group’s Credit Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.