New Capability Delivers Hyper-personalized Omnichannel Customer Experience for Investors and Advisors; Unveiled at Financial Services Events in the U.S. and Europe
Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced the availability of a new Client Reporting solution designed for wealth management and private banking advisory firms making a shift toward delivering hyper-personalized, digital-first experiences. As part of the Smart Communications Conversation Cloud platform, the solution was unveiled today at the Invest Connect virtual event hosted in the U.S., and at the Richmond Financial Industry Forum in Europe.
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Today, many investor reports are visually unappealing and delivered via static PDFs. Bespoke client reporting for high-net-worth clients often takes advisors – and their back office teams – days or weeks to create manually. Meanwhile, customer expectations around digital and real-time updates continue to grow. Financial institutions need more scalable and affordable ways to deliver on-demand customized investment reporting that is fully compliant and in the client’s preferred channel.
The Client Reporting solution from Smart Communications is built on secure, cloud-based platform that enables companies to serve their clients with truly interactive, digital-first investment reporting; allowing clients to “channel shift” from paper or PDF to real-time data accessed via digital dashboards and back to paper depending on their preferences. It is also designed to empower advisors or relationship managers to partner with clients on custom reports to foster strategic conversations that grow the relationship.
“The global health crisis has made it imperative for wealth management firms to accelerate digitization efforts, including client reporting, while also taking an omnichannel approach to delivering their investor communications,” said Simon Tindal, Chief Technology Officer at Smart Communications. “Our Client Reporting solution is unique in the market because it allows clients to self-service as well as share the same reporting view online with their advisors for smarter insights and ongoing conversations.”
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In addition to easy-to-use reporting, the Smart Communications solution provides banks with unique intelligence and insights into customer and advisor interests. This enables banks to deepen customer service and product offerings as well as identify opportunities for cross-sell, upsell and retention, all while improving operational efficiency and reducing risk associated with manual-heavy processes.
The Client Reporting solution is an example of the deepened value and expertise that Smart Communications is bringing to the financial services industry as a result of the company’s acquisition of Assentis in 2021. Now part of the Smart Communications Conversation Cloud platform, this latest functionality enables banks and advisory firms to take a modern approach to client communications, leveraging the industry’s leading SaaS-based platform to deliver enterprise-scalability across new client acquisition, onboarding and client services use cases, and to expand investments in corporate green initiatives by reducing paper and postal mail.
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