Surge Holdings, Inc. (OTCQB: SURG), a holding company meeting the needs of underserved markets in fintech, telecommunications and media, today announces the launch of its proprietary 4SIM™ wireless activation technology. 4SIM is a first-in-kind software solution enabling independent retailers to activate prepaid wireless phones and SIM cards in a fraction of the time using existing point-of-sale (POS) equipment on the ECS Marketplace platform.
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Brian Cox, Chairman and CEO of Surge Holdings, commented, “Activating a SIM card normally requires a computer and can take up to 5-10 minutes. This cumbersome process prevents high volume convenience stores, gas stations and tiendas from being points of mass distribution for wireless phones and activations. 4SIM allows retailers to activate phones and SIM cards in under 20 seconds, in much the same way as gift cards, through the existing POS terminal and without a separate computer. We believe this game-changing technology will allow us to corner the market on prepaid wireless sold through independent c-store channels.”
“We are initially launching 4SIM on an exclusive basis with our proprietary prepaid wireless subsidiary Loco Rabbit. Additionally, due to the significant consolidation the wireless telecom industry, I believe there will be a mass migration from CDMA to GSM which presents an opportunity to license this technology under a Software-as-a-Service (SaaS) model for other GSM prepaid wireless companies.”
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