First merchant to enable Mastercard gift cards for mobile wallet redemption
InComm Payments, a leading global payments technology company, today announced it has partnered with Mastercard to launch MastercardGiftCard.com, a new website that will allow consumers to send Mastercard gift cards by email (eGift) and mail (physical) to family and friends, providing a convenient, safe and secure option for the upcoming holiday season. MastercardGiftCard.com, provided by InComm Payments, is the only eCommerce site to exclusively sell Mastercard general purpose gift cards.
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The website will facilitate the instant delivery of digital gift cards to the recipient’s email. Gift-givers will have customization options for delivery, including a selection of occasion-specific designs and the ability to include a personal message.
To enhance the gift recipient’s user experience, in just a few easy steps, the gift cards can be added to a mobile wallet, such as Apple Pay, Google Pay, and Samsung Pay. This is the first time a partner is able to offer this feature on a Mastercard gift card. The ability to add the Mastercard gift card to a mobile wallet makes it easier, faster and more secure for the recipient to pay for purchases wherever Mastercard contactless payments are accepted across the U.S.
Gift recipients can also leverage Click to Pay, a one-click checkout experience, to make purchases at over 10,000 merchants. Click to Pay uses tokenization to secure card credentials and make passwords a thing of the past.
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“Today’s consumers continue to demand digitally motivated payments options – both in store and online – to meet their evolving needs,” said John Levitsky, executive vice president, Account Management at Mastercard. “We remain committed to offering consumers leading payment solutions that offer them flexibility and convenience, and we look forward to working with InComm Payments to deliver this multifaceted gift card experience.”
“Gift cards have become especially convenient in the era of social distancing, as consumers can easily gift them or help out family and friends with the gift of choice,” said Stefan Happ, President of InComm Payments. “By adding the mobile wallet interface, we’re increasing recipients’ safety by facilitating touch-free redemptions.”
The mobile wallet platforms use a token service in which each transaction is authorized with a one-time unique dynamic security code to ensure transaction security. Customers will have access to advanced wallet-based security and authentication systems to approve payments.
Samsung Pay and the Samsung Pay Logo are a registered trademark of Samsung.
Apple Pay and the Apple Logo are trademarks of Apple Inc.
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