The company’s new mortgage product is now available to a limited number of clients in Colorado, with expansion to Texas, California, and other states coming soon
Wealthfront, a pioneer in the consumer fintech space known for building high-quality, low-cost saving and investing products, announced early access to Wealthfront Home Lending. This new offering brings Wealthfront’s software-driven approach to the mortgage process, helping clients benefit from low rates and self-serve applications, without hidden fees or sales calls. The product is currently available for a limited number of Wealthfront clients planning to buy or refinance a home in Colorado, and will expand to Texas, California, and additional states in the coming months. Clients interested in buying a home or refinancing a mortgage with Wealthfront can sign up for the waitlist.
Entering the mortgage industry is a natural and strategic product expansion that exemplifies Wealthfront’s focus on using technology to help digital natives earn more on their savings, borrow at lower rates, and keep more of their returns. Ideal for clients looking for highly competitive rates and a streamlined mortgage process, Wealthfront Home Lending is designed to lower borrowing costs without charging hidden fees, or requiring asset minimums or points. By leveraging Wealthfront’s software-driven platform to power the entire product experience, the company is able to decrease the costs of originating a loan and use those savings to help clients pay less on their mortgage.
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“Mortgage rates are among the most important deciding factors for new home buyers, and have a huge impact on the homeowner’s finances over time,” said David Fortunato, CEO of Wealthfront. “We are excited to help our clients reach this important financial milestone by offering a lower rate through the automated platform they already trust to grow their savings and investments.”
Homeownership is a key goal for Wealthfront clients, and the company has seen strong demand since launching the Home Lending waitlist earlier this year. Waitlist data indicates Wealthfront’s digital-native clients are making smart financial decisions and preparing to buy homes in the near future. The median age of signups is 35, with an average of $310,000 across their Wealthfront accounts. The majority plan to buy a home in the next 6-12 months, primarily in large cities. Within the planned early access states, a large portion of signups came from clients living in San Francisco, Denver, Los Angeles, and Austin.
Today’s launch will expand how Wealthfront supports the more than 1.3 million clients who already use the platform to grow their wealth and work toward financial milestones. By offering a low rate for what is often consumers’ largest purchase, Wealthfront is also helping clients increase their savings and investments over time. This move positions Wealthfront to further support its clients throughout different life stages, especially younger generations who are increasingly focused on achieving homeownership. Recent data from Oxford Economics shows that individuals born after 1980 collectively owned $7 trillion in real estate assets in 2022, which is expected to increase by 7% annually through 2045.
Wealthfront expects to expand access to its Home Lending product in early 2026. Until then, the company will be focused on adding an improved set of features, including pre-qualification from the Wealthfront dashboard and pre-approval in minutes for most applications. The core experience is built to help borrowers confidently self-serve, with access to a licensed loan officer available if needed. As a direct lender, Wealthfront is able to deliver a highly automated, scalable offering designed to remove complexity and stress from the mortgage process.
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