Wildfire Systems is First to Offer Coupon Auto-Apply Functionality in a White-Label Rewards and Loyalty Platform

New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers

Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and rewards programs, announced it is the first to offer the ability to automatically find and apply the best coupon as a feature in its turnkey white-label loyalty platform. The new feature will improve consumers’ shopping experience by finding coupons while they shop online, automatically applying the best deal at checkout.

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With the new CouponatorTM, Wildfire boosts the functionality of its rewards and loyalty platform, which is used by its partners, including financial institutions and large technology companies, to power their own loyalty and cashback rewards programs. Wildfire also helps more than 30,000 retail merchants to participate in these partner programs, enabling brands to expand their reach to a global audience of consumers.

“Enabling shoppers to find the best deals and auto-apply them is a major addition to our white-label rewards platform that will deliver more brand loyalty and revenue for our partners, and benefit consumers who will automatically save money when shopping at their favorite online stores,” said Jordan Glazier, Wildfire’s CEO. “By auto-applying coupons at online checkout, Wildfire also helps the merchants in our network drive increased sales and avoid the shopping cart abandonment that otherwise occurs when consumers leave the purchase flow to look elsewhere for discounts.”

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Coupons and discounts are cited as the number two reason why people buy specific products online, after free shipping. As a result, customers who find it easy to identify and apply coupons without wasting time trying codes that don’t work, will benefit from this new feature. In turn, Wildfire’s partners will be able to provide an improved customer shopping experience, increasing loyalty and brand affinity.

Wildfire’s rewards platform already delivers cashback deals and offers that are simple, seamless, and perfectly timed. The addition of the Couponator helps consumers save money more easily, plus earn cashback as they shop online, eliminating the extra steps needed to activate offers and earnings which may derail a shopping journey.